Account Director, Lifestyle - Travel chez Together Group

PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. 

For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.

Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.

PURPLE doesn’t follow the cultural zeitgeist, we create it.

Who You Are:

The Account Director will have in-depth PR experience in Luxury Travel and Lifestyle brands either agency or client-side.  The role requires strong communication and networking skills; an ability to build relationships and provide strategic client counsel. You will be encouraged to show your entrepreneurial drive and express your ideas through fantastic verbal, visual and written communication to both your team and your clients. 

·        Oversee an existing list of accounts partnering with clients to understand key objectives and success metrics.  

·        New business meetings including identifying and communicating with new client prospects and preparing and presenting proposals.

·        Exceptional presentation and pitching skills, and the ability to create compelling story lines and decks. 

·        Experience with brand positioning, creating complex corporate communications programs for Company clients and how to represent a specific point-of-view to differentiate PURPLE from competitors.

·        Identifies and follows media landscape trends; leads Company to effectively respond to a changing media environment.

·        Leverages a network of media relationships, peers and colleagues to serve clients and regularly bring opportunities to the table that can benefit multiple clients across the firm.

·        Develops and presents original recommendations based on media experience and strategic and creative thinking.

·        Support the account teams to manage campaign and content budgets to ensure performance and delivery.

·        Excellent understanding of the use of and role of social media platforms (Facebook, Twitter, Instagram, YouTube and LinkedIn) and ability to advise Clients on channel strategy.

·        In-depth understanding of social analytics and insights to inform strategy, and extensive use of social listening tools.

·        Build influencer target lists and run effective influencer marketing and content campaigns with clear KPI’s and deliverables.

·        Ultimate responsibility for correct end of month and post-campaign analysis reporting to clients.

·        Responsibility for effective operation and content management of agency website.

·        Lead the strategy and execution for all agency social media channels.