Senior Brand Manager, Iconics (Parsippany, NJ, US, 07054) chez Reckitt
Reckitt · Parsippany, États-Unis d'Amérique · Onsite
- Professional
- Bureau à Parsippany
We are Reckitt
Marketing
About the role
As a member of the Marketing team you are focused on driving growth in your market by leading the end-to-end execution (innovation, communication, activation) of the brand marketing for a group of local brands with high growth ambitions.
Your responsibilities
• Responsible for the achievement of financial and market share targets for a brand or group of brands in the market.
• Responsible for marketing for a brand or group of brands in the market with responsibility for activation excellence.
• Works across functions including supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets
• Builds the 5-year innovation pipeline, including concept creation, initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications
• Manages the planning of Comms including insight generation, comms development with the agency and development of the right media plan
• Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
• Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy.
• Supports the Sales team in creating customer presentations and meeting customer requirements.
• Coordinate and manage the brand requirements with agency partners including the statement of work, Comms audits and brand pipeline.
• Lead a team of marketing professionals including coaching and mentoring them to grow their talents.
The experience we're looking for
• Bachelor's degree, an MBA a plus but not required
• Solid experience in development of strategy for Brand and Brand planning
• Experience in marketing models beyond traditional TVC advertising preferred (professional; digital; etc.)
• Minimum 18 months as a Brand Manager within CPG industry
• Proven leadership skills and experience
• Excellent analytical skills
• Very strong verbal/written communication skills
• Experience managing/leading projects from inception to completion
• Can-do / Entrepreneurial attitude is a must!
The skills for success
Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, New Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management.
