Director of Field Marketing NSH chez Midtown Home Improvements

Director of Field Marketing
Midtown Home Improvements – Nashville TN
Pay: $100,000 - $150,000 per year
Job Type: Full-time | In-Person

At Midtown Home Improvements, we don’t just remodel homes—we elevate lifestyles. As a nationally recognized leader in home remodeling, we're known for our unmatched craftsmanship, cutting-edge design, and relentless commitment to customer satisfaction. As our company continues to grow, we're seeking a high-level Director of Field Marketing to lead the charge in generating local brand visibility and driving customer acquisition.

Position Summary:

The Director of Field Marketing will lead our door-to-door sales force, driving our most direct and impactful customer acquisition strategy. This role is responsible for recruiting, training, and managing a high-performance team of field marketing representatives who engage homeowners face-to-face to generate qualified leads. You’ll set the vision, establish performance standards, and create systems for accountability. In addition to managing day-to-day team operations, you’ll work closely with sales and executive leadership to ensure field activity aligns with broader revenue and growth goals.

What You’ll Do:

• Build and execute a winning door-to-door marketing strategy focused on lead generation and brand awareness.

• Recruit, develop, and manage a team of field marketers—creating a performance-driven culture of professionalism, energy, and results.

• Provide hands-on coaching in the field and ensure reps are fully trained on brand messaging and homeowner engagement.

• Align closely with the sales team to ensure qualified leads flow effectively into our appointment pipeline.

• Organize and support community outreach events, home shows, and local marketing opportunities to boost visibility.

• Set and track KPIs for individual and team performance, regularly reporting progress to executive leadership.

• Manage the field marketing budget to ensure efficient use of resources and maximize ROI.

• Collaborate with internal marketing to create sales tools, event materials, and territory-specific campaigns.

• Analyze market trends and local performance data to refine strategies and identify new growth opportunities.

• Serve as a brand ambassador within the community and help build long-term relationships in our target neighborhoods.

What We’re Looking For:

• 4+ years of experience in marketing, field sales, or territory management—preferably in home remodeling, solar, roofing, or similar in-home services.

• Strong leadership and coaching skills with a track record of managing door-to-door or face-to-face sales teams.

• Results-driven mindset with the ability to inspire and hold a team accountable.

• Excellent interpersonal communication and organizational skills.

• A passion for building community connections and influencing local markets.

• Analytical mindset with the ability to use data to drive decisions.

• Proficiency with CRM systems and marketing software tools.

• Willingness to travel locally as needed for team visits, events, and on-site support.

Join a company where your leadership drives real growth—and where your team is a critical part of our continued success. If you're ready to lead from the front in a fast-paced, high-performance culture, Midtown Home Improvements wants to hear from you.