Senior Manager, CCL - Channel Planning & Execution Excellence - GT On-Premise (E&D) chez Coke

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Job Description Summary:

The role is responsible for enhancing value in the channel; ensuring that customers have the right product and package offerings and the right promotional tools; participating in joint brand-building initiatives with customers to drive consumer preference for the brands; and developing strategies for better execution at the point of sale. An individual contributor who is fully proficient in applying established standards; knowledge base acquired from several years of experience in a particular area; works independently; may coach other professionals.

Focus, Scope, & Impact:

• Channel Strategy: Responsible for GT On Prem (Eating & Dining) short and long-term strategy, gathering channel and shopper insights for opportunity mapping and commercial plans development.

• Deep Channel Understanding: Understand channel landscape, including universe, spread, competitive penetration, etc. Understand channel dynamics, including shoppers, occasions, and shares.

• Design Channel Look of Success and Programs: Design and deploy market plans to increase shopper accessibility and affordability by offering the right package at the right price point, increase our product portfolio's presence in the shopper basket, and strengthen our relationship with customers through partnership programs (e.g., KKB). Target key occasions in the channel.

• Planogram Design: Partner with agencies and bottler teams to support CATMAN analysis and planogram design for cold drink equipment, based on SKU velocity, to maximise our product turnover and sales volume in the market.

• Drive Implementation of programs/pilots system-wide: Implement plans and programs working with franchise teams and bottler commercial resources to deliver aligned business growth objectives.  Lead the annual business plan process for the channel – aligning and ensuring consistency of plans across the OU & bottlers

• Continuously monitor progress and drive performance:  Track channel main indicators (e.g. SOM, SO$, Incidence, Price Compliance, etc.), review business performance, and design impactful actions to improve it when results are below targets. Continuously share information, insights and knowledge with KO System, developing platforms to materialise those insights into actions.

• Collaboration: collaborate with VTM for model design, RGM for long-term multi-category OBPPC

Scope: On Prem (E&D) across the OU

Qualifications & Requirements: 5-7 years of bottling / FMCG Sales operations experience required.

Communication Focus

• Requires communications with mid-level OU and bottler leaders (14 bottlers). High communication complexity as the opportunity needs to be explained and aligned in the context of ongoing business and execution priorities, performance needs to be tracked, and course corrections quickly aligned and actioned

• High communication intensity with internal and external stakeholders, and key Bottler partners

• Lead strategic conversations, negotiations and alignment with internal and external stakeholders for Traditional Trade Strategy Implementation. 

• Internal: Work collaboratively with other teams, such as Winning @ POS team, Affordability, Marketing, Franchise Units, PAC, & Platform Services (e.g. Planning, Legal, Technical, Finance).

• System: Work with Bottler Trade & Commercial Leadership teams to influence, align and track plans. 

Key Knowledge Requirements:

Mastery of Required

• CHANNEL PLANNING

• FRANCHISE LEADERSHIP SKILLS

• SHOPPER MARKETING

• SYSTEM ECONOMICS

• STRATEGIC THINKING AND LEADERSHIP PRESENCE

Broad Expertise is good to have

• VTM and RTM

• Assets

• field operations

• Marketing​

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.