Senior Manager, Digital Marketing & Paid Media chez Springs Window Fashions

About Springs:

Springs Window Fashions has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we operate across 14 locations in North America with a team of over 6,000 associates. Our diverse portfolio of brands—including Bali, Graber, SunSetter, and Mecho—can be found in major retailers, designer showrooms, and commercial spaces worldwide. As a privately owned company, we are committed to delivering The Best Experience—for our consumers, channel partners, and associates—through innovation, quality, and exceptional service.

Role Overview:

We are seeking a results-driven and strategic Senior Manager of Digital Marketing & Paid Media to lead our performance-driven media efforts and oversee key marketing partnerships. This role will manage the full spectrum of digital marketing programs—from paid media to lifecycle marketing—while serving as a key liaison with external agencies and retail partners. The ideal candidate is equally comfortable developing strategy, managing execution, and leading a high-performing analytics team to drive measurable business growth.

Key Responsibilities:

Paid Media & Agency Management

• Lead planning, execution, and optimization of all paid digital campaigns (search, display, social, video, programmatic) and TV advertising.
• Serve as the primary point of contact for media and creative agency partners, ensuring alignment with brand objectives and ROI goals.
• Own budget management, media mix allocation, and performance reporting across channels.

Retail Marketing Partnerships

• Oversee co-marketing initiatives with retail partners, ensuring consistent brand presence and effective demand generation.
• Collaborate cross-functionally with sales and channel teams to align marketing programs with partner goals and shopper journeys.

Lifecycle Marketing

• Drive customer engagement and retention through email, SMS, and targeted paid media campaigns.
• Develop segmentation, personalization, and testing strategies to improve performance and enhance customer experience across the lifecycle.
• Partner with internal teams to ensure seamless integration of lifecycle marketing with broader digital efforts.

Digital Analytics & Insights

• Manage the digital marketing analytics function, ensuring accurate tracking, reporting, and actionable insights across all digital channels.
• Guide the development of dashboards and KPIs that measure marketing effectiveness, attribution, and ROI.
• Translate data into recommendations that inform media strategy, creative optimization, and audience targeting.

Education and Experience 

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus.
• 7–10 years of experience in digital marketing, with a focus on paid media, agency management, and lifecycle marketing.
• Demonstrated success managing multimillion-dollar media budgets across digital and traditional channels.
• Strong understanding of digital analytics platforms (Google Analytics, Adobe, etc.) and marketing automation/CRM tools.
• Experience with retail or channel marketing strongly preferred.
• Excellent leadership, communication, and project management skills with the ability to influence across the organization.

How We Work to Deliver a Best Experience: Our Culture

• Our Core Value: We do the right thing, always
• Our Seven Cultural Behaviors
  • Empowerment - We trust our people.
  • Ownership - We take 100% responsibility for our roles actions, and results.
  • Leadership - We all lead by example and talk direct with respect (DWR).
  • One Team - We are One Springs Team.
  • Customer First - We consider our customers' needs before every decision.
  • Continuous Innovation - We are constantly learning, innovating, and improving.
  • Speed - We define priorities and operate with a sense of urgency and agility.