Marketing Coordinator chez Total Safety

Key Responsibilities:

Digital Marketing

· Develop and execute integrated digital marketing strategies through email campaign marketing, social media, and content marketing.

· Manage website updates, optimize for improved end user experience, and ensure alignment with overall brand goals.

· Leverage analytics to measure ROI and campaign performance, adjusting tactics to improve effectiveness.

Demand Creation

· Create and manage marketing campaigns that generate qualified leads and drive customer acquisition.

· Partner with sales and to develop targeted outreach strategies for new and existing customer verticals.

· Implement lead nurturing programs through marketing automation and CRM tools.

Brand Management

· Oversee the development, positioning, and consistent execution of the company’s brand identity across all touchpoints.

· Ensure all marketing content and presentation materials align with brand guidelines and reinforces brand messaging.

· Lead creative development for collateral, presentations, trade show materials, and digital assets.

Ecommerce Strategy & Implementation

· Drive the growth of online sales through the development and execution of a robust ecommerce strategy.

· Work with internal teams and external partners to enhance product listings, optimize search, and improve the digital shopping experience.

· Utilize ecommerce analytics to guide decision-making and identify opportunities for revenue growth.

Networking & Event Management

· Plan and manage company presence at industry trade shows, customer events, and networking functions.

· Coordinate event logistics, marketing materials, booth design, and lead capture strategy.

· Collaborate with sales to maximize event ROI and post-event follow-up.

Customer Vertical Data Analytics

· Analyze customer and market data to identify trends, opportunities, and areas for sales expansion and optimization.

· Develop customer segmentation strategies and targeted messaging based on vertical-specific insights.

· Support the sales team with tailored materials and campaigns aligned to customer verticals.

Vendor Co-op Management

· Manage co-op marketing programs with key vendors, ensuring maximum value and strategic alignment.

· Track budgets, submissions, and performance metrics to meet compliance and drive returns.

· Foster strong relationships with vendor partners and leverage shared marketing initiatives.

Required Skills and Qualifications:

· Bachelor’s degree in Marketing or a related field (or equivalent work experience)

· 5+ years of experience in a marketing role, preferably in B2B focused on industrial customer verticals

· Strong understanding of social media platforms (especially LinkedIn and Facebook) and B2B content strategies

· Familiarity with e-catalog platforms and email marketing tools

· Experience with Microsoft Office, particularly PowerPoint and Excel

· Detail-oriented with excellent visual and written communication skills

· Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

· Self-starter with a collaborative mindset and the ability to work across departments such as sales, product, and customer servic

Salary- $60,000