Business Development Manager-Corporate Accounts chez Betco Corporation

Description

As the Business Development Manager for Corporate Accounts, you will play a strategic role in driving data-informed decisions, managing large-scale corporate partnerships, and enabling business growth through advanced analytics and client-centric strategies. The role demands strong analytical capabilities, business acumen, and a deep understanding of data trends to inform strategy and performance. You will work cross-functionally to identify, analyze, and optimize corporate account performance, focusing on growth, retention, and profitability.

Requirements

Data & Analytics-Driven Account Management

• Analyze corporate account performance metrics to identify growth opportunities and recommend strategic initiatives.
• Develop, maintain, and present dashboards and data reports for internal stakeholders and key accounts.
• Leverage customer segmentation and buying behavior data to refine targeting strategies and campaigns.
• Utilize data visualization tools and CRM analytics to support business development efforts.

Key Partner & Account Support

• Lead the analytical support and performance tracking of A and B tier corporate accounts.
• Support high-value partners and coordinate white glove rollout programs backed by analytics and KPIs.
• Work with Marketing and Sales to measure the success of customer campaigns and promotions.

Process Ownership & Optimization

• Own and streamline the RFP process, integrating historical data and forecasting to drive strategic responses.
• Collaborate with Finance and cross-functional teams to enhance data flow and improve decision-making.

Pipeline & Performance Management

• Manage and maintain a dynamic pipeline using CRM platforms with a strong focus on data accuracy and forecasting.
• Provide data-backed insights during Quarterly Business Reviews and all Sales Meetings.
• Coordinate customer visits and training courses, focusing on measurable ROI and training effectiveness.

Strategic Corporate Account Development

• Strategically manage house and corporate accounts using performance analytics to prioritize high-growth opportunities.
• Identify at-risk or declining partners and develop data-supported turnaround strategies.
• Collaborate on playbook development using historical and predictive analytics to guide corporate account managers.
• Support associated distributor relationships and food buying groups with data- informed recommendations.

Behavioral Capabilities

• Analytical Thinking: Leverages quantitative and qualitative data to guide decisions and solve complex problems.
• Business Acumen: Understands key business drivers and uses data to stay ahead of trends and competitive movements.
• Customer Focus: Utilizes customer data and feedback to enhance services and build loyalty.
• Communication: Able to clearly present complex data findings to various audiences.
• Negotiation & Influence: Uses data to support negotiation strategies and align internal and external stakeholders.
• Results Orientation: Applies KPIs and performance tracking to drive continuous improvement.

Education and Experience

• Bachelor’s degree required, preferably in Business, Marketing, Economics, Analytics, or related field.
• Proven experience as a Business Development Manager, Corporate Account Manager, or similar role.
• Experience with data analytics, CRM platforms, and corporate sales strategies is strongly preferred.
• Industry experience in B2B, chemical, janitorial/sanitation, or similar verticals is a plus.

  Required Skills

• Advanced data analytics skills (Excel, Power BI, Tableau, or similar platforms).
• Experience with CRM and customer lifecycle analytics (e.g., Salesforce).
• Strong communication and relationship-building skills.
• Ability to manage multiple priorities in a dynamic environment.
• Project management skills, with demonstrated success in managing data-driven initiatives.

  Physical Requirements

• Extended periods of computer and data platform usage.