YouTube Channel Manager chez Reach plc

About us

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

About the role

This role is home & hub linked to our London hub, so you must be located in or around London. 

You will be covering a Sunday - Saturday rota between 6am - 11pm, so flexibility is key.  

We are seeking a YouTube Channel Manager to lead the editorial, creative, and strategic development for a prominent brand at Reach. This role is responsible for growing audience reach, engagement, and revenue while driving innovation. This is a highly cross-functional role, working closely with editorial, Studio and analytics teams. The ideal candidate is a deeply platform-native thinker with editorial instincts, proven leadership capabilities, and a passion for YouTube.

What you’ll do

• Support channel strategy execution: prepare schedules, manage uploads, set end screens/cards, and keep playlists tidy.
• Craft and iterate metadata: draft titles, descriptions, tags and chapters under guidance, following YouTube SEO best practice.
• Create thumbnails: design, test and refine thumbnails in line with brand guidelines; maintain a thumbnail asset library.
• Edit and package content for YouTube: light video edits in Premiere Pro (or similar), captions, checks for tone, clarity and accessibility.
• Quality control: run pre-publish checklists, ensure accuracy, ad suitability and consistent brand voice.
• Analytics support: pull weekly performance reports, track retention/CTR, flag trends and make simple recommendations.
• Experiments: set up thumbnail/title A/B tests, document results and share learnings with the team.
• Coordination: keep calendars and trackers up to date, chase assets, and liaise with stakeholders to keep workflows moving.
• Partner support: assist senior team in communications with YouTube partner contacts and surface opportunities.

What you'll need to succeed

• Working knowledge of YouTube Studio, analytics basics and SEO for titles/descriptions; keen interest in algorithms, retention and monetisation.
• Basic–intermediate Adobe Premiere Pro (or similar) and thumbnail tools (Photoshop/Canva/Figma).
• Clear communicator, highly organised, detail-oriented; comfortable juggling multiple deadlines.
• Team player: receptive to feedback, proactive, professional and dependable.
• Flexible for major breaking news and evolving business needs.

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
• Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.
• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Private healthcare - [insert for you/your partner/your family]
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest-free loans - including for season tickets and technology.

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.