Senior Manager, Growth Marketing chez Reformation

Who We Are:

Being naked is the #1 most sustainable option. We're #2.

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this. 

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule: Hybrid, Los Angeles

The Role:

Senior Manager, Growth Marketing:

Reformation is looking for a Senior Manager of Growth Marketing focused on paid social channels. The role will join the Growth Marketing team and report into the Senior Director of Growth. The team is focused on amplifying the organic success of Reformation, and this role will play a crucial part in helping the organization realize wins. The role is responsible for executing a paid social strategy for customer acquisition and revenue growth through strategic campaign ideation, creation, and ad operations. The day-to-day will vary, but the right candidate is analytical, strategic, and operational with a desire to see the tangible impact of their efforts.

What You’ll Do:

• Own and execute end-to-end strategy on core paid social channels, including Facebook, Instagram, and Pinterest to drive customer acquisition, incrementally, and profitability
• Strategize ad creation process and enhance ad creative circulation by using historical creative insights from prior campaigns and industry trends 
• Build a dynamic testing roadmap to promote learning and data-driven decision making in all campaigns, with a focus on incremental revenue, bid/budget optimizations, customer segmentation, and creative
• Own global paid social channel budgets and allocate towards growth centers that support business performance and testing plans
• Partner with internal and external teams to design and execute upon incrementality testing for the channel to improve Reformation’s ongoing understanding of channel performance
• Communicate growth learnings, results, and best practices from campaigns to the broader ecommerce team
• Oversee and further develop strong relationships platform partnerships with account teams at Meta, TikTok, and Pinterest
• Leverage customer insights, and constantly monitor the competitive landscape and market conditions to identify opportunities and risks in order to adjust Reformation’s growth strategies and tactics
• Report to key stakeholders on paid social KPIs

What You’ll Need:

• 5-8 years of experience managing paid social channels, with a minimum of 3 years in ecommerce
• Demonstrated management of multi-million dollar media budgets
• Strong proficiency in Ecommerce metrics, such as ROAS, CAC, LTV:CAC ratios
• Strong understanding of marketing incrementally and experience running incrementally tests
• Proven experience managing direct reports in-house
• Strong proficiency in spreadsheet software and experience with data visualization tools such as Looker or Tableau
• BA/BS in business, economics, mathematics, or related field
• Strong team-player who can work well across multiple cross-functional teams

Who You Are:

• You are deeply curious and motivated to master all aspects of growth marketing.
• You are highly analytical and detail-oriented.
• You thrive in a fast-paced environment.
• You are motivated, dynamic, strategic, and results-oriented.
• You have the ability to go high and low. You can make high level strategic proposals supported by individual work and in-depth analysis.
• You collaborate effectively with cross-functional teams, and cultivate relationships with business partners.
• You have strong decision-making and prioritization skills to support business objectives. 

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $125,000 + $155,000 and bonus 10% eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

Benefits & Perks:

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees. 
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds. 
• We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
• You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis. 
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.

Still don’t know if you should apply? We get it—studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our general application.

CRPA Notice found here

Want some more?! - Sustainability, Forbes, Fast Company