HealthCentral Corporation is a leading digital health platform which provides content, tools, and real stories that emotionally engage and inspire millions of patients and caregivers to live healthier and more fulfilled lives. Our mission is to empower our readers by providing reliable information and applications needed to effectively navigate the healthcare system and produce better health outcomes.
The Audience Development Specialist focuses on growing the organic reach of our patient audiences across our consumer sites, increasing newsletter subscribers, site engagement, and community registrations. Reporting to the Manager of Audience Development, this role is part of a small, highly motivated, and data-driven team passionate about leveraging digital channels to connect with and impact our readers’ lives.
Key Responsibilities
- Assist in setting up, QAing, executing, and analyzing omni-channel campaigns – including email, standard newsletters, special sends, user journeys, and event communications—to drive subscriber growth, engagement, and community registrations.
- Support testing, process improvements, and documentation of best practices across email and marketing campaigns (frequency, copy, subject lines, layouts).
- Contribute to SEO content initiatives by drafting intent notes, tracking keywords, reporting Google Trends, and providing input on content optimization and illustrations.
- Assist with omni-channel audience development efforts across paid social, email, site, and partnerships.
- Manage live digital events, including promotion, participation tracking, and post-event reporting to guide future strategies.
- Collaborate with cross-functional teams—Editorial, Product, Data, Social, Performance Marketing, and Newsletter Operations—to ensure campaigns are aligned.
- Participate in special projects and ad hoc initiatives that enhance audience development, marketing performance, and brand visibility.
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
- 1–2 years of digital marketing experience, ideally with exposure to omni-channel campaigns (email, social, etc.)
- Strong skills in campaign management, audience engagement, and analytics.
- Self-starter who thrives in a fast-paced environment and can manage multiple projects simultaneously.
- Strong attention to detail, accuracy, and organizational skills.
- Ability to collaborate effectively with cross-functional teams.
- Exceptional written and verbal communication skills.
- Understanding of email marketing concepts, metrics, and best practices; experience with Marketo or similar platforms preferred.
- Experience in healthcare (patient or HCP audiences) is a plus.
We Offer
This is a unique opportunity to join a fast-paced, digital health company that’s rapidly growing. In addition to a competitive salary, rich health plans, and dynamic benefits package, our company offers the following:
- The culture: HealthCentral provides a welcoming, positive work environment. Thanks to our people, HealthCentral has been recognized as a Great Place To Work® certified company! Our company culture is our top priority and we are consistently evaluating ways to better support our employees and teams.
- The people. You can’t have a great company culture without great people! You will work alongside talented, supportive, smart, and kind leaders and teams – people you can be proud to work with!
- The business. Work you can feel great about! This is an opportunity to provide individuals the tools and resources to become more engaged in their health and wellness. Our mission is to empower patients and caregivers with information and applications to efficiently navigate the healthcare landscape and, as a result, achieve better health through the use of our products and services.
- The perks. HealthCentral offers a flexible remote working culture allowing employees to work from agreed upon work locations. We offer competitive compensation, comprehensive medical/dental/vision benefits, 401K, 21 days PTO, 6 Wellness Days, 2 Volunteer Days, 2 Floating Holidays, and an extensive holiday schedule along with Summer Fridays.
HealthCentral is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Individuals seeking employment at HealthCentral are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
Please note if you are applying to position at HealthCentral, we will never ask for you to purchase equipment as a condition of employment or require any paperwork from you prior to an offer being extended within our Paylocity system. For any questions or inquiries, please contact our HR team directly at [email protected].
