VP of Sales & Marketing chez None

About the Role:

The Vice President of Sales & Marketing will lead the strategic direction and execution of all sales and marketing initiatives within our durable goods manufacturing company. This role is pivotal in driving revenue growth, expanding market share, and enhancing brand presence in a competitive industry. The VP will collaborate closely with product development, operations, and executive leadership to align sales and marketing strategies with overall business objectives. They will oversee the development and implementation of innovative marketing campaigns, sales processes, and customer engagement strategies to maximize profitability. Ultimately, this position is responsible for building and leading a high-performing team that consistently meets or exceeds ambitious sales targets while fostering strong customer relationships.

Minimum Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• Minimum of 10 years of progressive experience in sales and marketing leadership roles within the durable goods manufacturing industry.
• Proven track record of successfully leading sales teams to achieve or exceed revenue targets.
• Strong understanding of market dynamics, customer segmentation, and competitive analysis in manufacturing.
• Excellent communication, negotiation, and interpersonal skills.

Preferred Qualifications:

• Master’s degree in Business Administration (MBA) or a related discipline.
• Experience with digital marketing strategies and CRM platforms specific to manufacturing sales.
• Demonstrated success in launching new products and entering new markets.
• Familiarity with international sales and marketing practices.
• Leadership experience in a multi-site or global manufacturing environment.

Responsibilities:

• Develop and execute comprehensive sales and marketing strategies that align with company goals and market opportunities.
• Lead, mentor, and manage the sales and marketing teams to achieve revenue targets and improve team performance.
• Analyze market trends, customer needs, and competitive landscape to identify growth opportunities and adjust strategies accordingly.
• Collaborate with product development and operations to ensure product offerings meet market demands and customer expectations.
• Oversee budgeting, forecasting, and reporting for sales and marketing activities to ensure efficient resource allocation and ROI.
• Establish and maintain strong relationships with key clients, partners, and industry stakeholders to enhance business development.
• Drive brand awareness and positioning through targeted marketing campaigns, digital initiatives, and trade shows.
• Monitor and evaluate the effectiveness of sales and marketing programs, making data-driven decisions to optimize results.

Skills:

The VP of Sales & Marketing will utilize strategic thinking and analytical skills daily to interpret market data and guide decision-making. Strong leadership and communication skills are essential for motivating teams, negotiating with clients, and collaborating across departments. Proficiency in digital marketing tools and CRM systems will enable the candidate to optimize customer engagement and sales processes. Adaptability and problem-solving skills are critical for responding to changing market conditions and competitive pressures. Additionally, the ability to manage budgets and forecast sales performance ensures that resources are effectively allocated to maximize growth and profitability.