Digital Marketing Specialist chez Gooseneck Implement

At Gooseneck Implement, our purpose is to enable our employees and customers to lead a fulfilling life. Rooted in our core values of Genuine Passion and Genuine Gratitude, we operate with integrity, accountability, and resolve. As a trusted partner in the Ag equipment industry, we create an optimal business environment, ensuring success for our employees and customers.

About the Position:

Department:  Marketing
Reports to:  Marketing Manager   
Supervises:  N/A

Define, manage, and enhance the dealership image and brand in the market.  Lead efforts to better understand, attract, and retain customers.  Develop and manage marketing tactics to promote the dealership’s products and services through targeted efforts.  Attract and retain talent and effectively engage marketing department personnel.

Responsibilities:

o    Assists in the development and implementation of a marketing plan

o    Assists in the development and implementation of a merchandising and display strategy

o    Assists in the development of a brand strategy including the creation, implementation and enhancement of the dealer brand

o    Implements the dealership’s marketing strategies by leveraging resources aligned with the dealership’s values, mission, and goals

o    Leads the development, communication, and assessment of marketing tactics (e.g. employee newsletter, social media, advertising, promotions, incentives, events, etc.) that reach targeted prospects

o    Monitors market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding

o    Defines customer segments and determines how to pursue segments through targeted solutions and services required

o    Defines and manages the customer experience process (e.g. event planning committee, customer focus groups and post event customer feedback surveys, etc.)

o    Defines and assists in managing the advertising budget; develop monthly, quarterly, and annual advertising activities (e.g. TV, radio, newspaper, internet, social media, etc.)

o    Acts as a liaison between the dealership and manufacturers’ marketing personnel and leverages manufacturing marketing resources

o    Ensures appropriate marketing and public relations communications for all departments 

Experience, Education, Skills and Knowledge:

o    3+ years sales and/or marketing experience

o    Familiar with John Deere and competitive products

o    Proven ability to communicate effectively one-on-one and within a group

o    Proven ability to analyze and interpret internal and external marketing reports

o    Familiar with statistical analytic applications and market research practices preferred

o    Website design experience preferred

o    Facebook and Google ads experience preferred

o    Social media management preferred

o    Proven ability to be creative and innovative preferred

o    Bachelor’s Degree in business or marketing or equivalent experience