VP OF PUBLIC RELATIONS chez Balance of Nature

At Balance of Nature, we're passionate about cultivating wellness through health education and phytonutrition. Our mission is simple yet powerful: to change the world, one life at a time.

Located in St. George, Utah, we are looking for a full-time, on-site Vice President of Public Relations.

This executive role includes leadership responsibilities across four key departments within the company: the Public Relations & PR Campaigns Department, the Public Events & Services Department, the Strategic Alliances & Affiliates Department, and the Success Department. As one of the primary VPs, you will also hold a seat on the Advisory Council, consisting of seven other members. This council plays a crucial role in offering pivotal input, insights, and advice to the major decisions affecting the entire company.

What you will do:

Lead Brand Strategy & Public Messaging

• Create and manage a comprehensive PR strategy aligned with the company's mission and goals

• Oversee public messaging, media relations, influencer partnerships, and reputation management

Direct Campaigns & Events

• Lead the development and execution of campaigns that amplify product value, the founder’s vision, and customer Success Stories

• Strategically plan and oversee events that build public goodwill, strengthen internal culture, and increase media exposure

Manage Crisis Communications

• Develop and maintain a responsive crisis communication plan to protect brand trust and minimize risk

Strengthen Strategic Alliances

• Build and manage ambassador and corporate partner programs that expand brand reach and protect messaging consistency

• Serve as a liaison for all external representatives to ensure they reflect company values and standards

Amplify Customer Advocacy

• Partner with CX and Marketing to collect, publish, and promote transformational customer stories

• Create systems that encourage referrals and turn loyal customers into authentic brand advocates

Mentor & Lead the PR Division

• Support and coach directors across the PR departments, holding weekly 1-on-1 meetings and leading quarterly planning

• Encourage setting goals, performance reviews, and professional growth through purpose-driven leadership

Collaborate & Advise

• Serve on the Advisory Council and participate in weekly leadership meetings to provide insight into promotion, policy, and improvement strategies

• Coordinate across Legal, Finance, Product, HR, and Executive Council to ensure unified planning and execution

Track, Measure & Report

• Define key performance indicators (KPIs) for all PR activities

• Provide quarterly and executive reports on public sentiment, campaign performance, referral momentum, and earned media success

What you must bring:

Experience & Qualifications

• 5+ years of leadership experience in public relations, corporate communications, or brand strategy

• Proven success managing media, campaigns, and teams in fast-paced, mission-driven environments

• Strong understanding of strategic event planning, influencer engagement, and reputation risk management

• Bachelor's degree in Communications, Public Relations, Marketing, or related field (Master’s preferred)

Skills & Capabilities

• Exceptional communication, storytelling, and interpersonal skills

• Strong strategic thinking with the ability to translate complex goals into clear public narratives

• Comfortable working with cross-functional teams and leading in both collaborative and high-accountability settings

Leadership & Values

• Deep commitment to purpose-driven leadership

• Mentorship-focused mindset with a willingness to roll up your sleeves

• Confidence in navigating ambiguity and making values-based decisions

• Passion for empowering teams, uplifting brand integrity, and improving lives through meaningful engagement

Qualifications we seek in our ideal candidate:

• Demonstrated expertise in crisis management, digital marketing, media training, and public speaking, with at least one year of experience in each area

• Proficient in analytics tools used for sentiment analysis, media performance tracking, and customer engagement insights

• Hands-on experience with key platforms in our tech stack, including Meltwater, Five9, Shopify, Gorgias, and Tableau

• Proven background in public relations within the supplements or health and wellness industry

• Skilled in planning and executing large-scale corporate events from concept to completion

• Brings extensive experience in the health and wellness space, paired with a well-established, active network of industry connections

Pay: Competitive annual salary ranging from $70,000 to $100,000 based on experience. Bonus and commission opportunities are available in addition to base salary and are directly tied to your performance.

Schedule: Full-Time, In-Office

Why you’ll love working here:

• 401(k) with a 6% employer match

• Minimum Essential Coverage insurance plan

• Health Savings Account

• Health Share Program

• Dental & Vision Insurance

• Complimentary monthly set of Balance of Nature supplements

• Personal trainers at Iron Titans Fitness in St. George, Utah

Thank you for your interest in working with Balance of Nature!

Balance of Nature is an equal-opportunity employer.