Senior Strategist (CPG) chez Design Bridge and Partners

About us

At Design Bridge and Partners we design brands with the power to move. Pulling people towards them with an irresistible force that compels and connects. With 900 creative minds across 17 studios worldwide, diverse in expertise, experience, backgrounds and beliefs, we are united in our ambition to achieve real impact for our clients’ brands benefiting their business, people and the planet.

With expertise across brand strategy, brand design, brand engagement and brand effectiveness our clients across the world include NASA Artemis, Unilever, Coca-Cola, Diageo, Mastercard, Intel, HSBC, Tencent, Twitch, Heineken, Reckitt and the BBC.

About the role

Are you ready to shape the future of CPG brands? The Senior Strategist plays a vital role in developing and delivering brand and design strategies that truly move people. This position demands a deep understanding of the CPG category, translating powerful brand strategies into actionable creative briefs that inspire innovative design solutions. You will be a self-sufficient and highly motivated individual, capable of managing projects from inception to completion and collaborating effectively with our cross-functional teams.

In this dynamic role, you will lead strategic thinking for key accounts, developing insightful brand strategies encompassing positioning, architectures, and narratives that resonate. Your responsibilities include conducting thorough market research, competitive analyses, and crafting compelling creative briefs that ignite creativity. You will collaborate closely with client leadership and design teams, presenting strategic recommendations that captivate and staying current with CPG industry trends and youth culture. You will also work across various CPG accounts, proactively enhancing our strategic offering, contributing to our vibrant team culture, and driving innovation workshops. A key aspect is building strong client relationships, navigating complex stakeholder groups to drive consensus, and empowering others to be ambassadors for our agency’s thinking.

About you

You’ll ideally have experience in a brand or design agency, possessing a proven track record of developing and delivering successful brand strategies, particularly within a variety of CPG categories. You have a solid understanding and hands-on experience in packaging design, including structural and graphic considerations, and proficiency in brand identity design systems across various touchpoints.

Experience in creating limited edition products and propositions is highly valued, alongside a strong ability to translate brand strategies into powerful creative strategies. You possess excellent communication, presentation, and interpersonal skills, thriving on working independently and collaboratively, supported by strong analytical and problem-solving skills. Experience working with both global and local brands, and in brand communications, is a definite plus.

Why us?

We’re passionate about our people and their careers. We’ll help you develop your skills and provide you with outstanding benefits. So you’ll have a chance to make your mark on our future, as we make a mark on yours. We’re proud to be the world’s most awarded brand design agency, with 28 Cannes Lions to our name and Creative Review Annual’s Most Creative Design Agency of the Year 2024. You’ll get to take new projects to award-winning potential, as part of a connected team of brilliant, tenacious people right by your side and across the world.  

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Design Bridge and Partners, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Due to the volume of applications, we unfortunately can only respond to successful candidates.

We will not accept unsolicited CVs or approaches via recruitment agencies.

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