Senior Global Brand Manager - Battlefield chez Electronic Arts

Electronic Arts (EA) is looking for a dynamic & experienced brand manager, focused on the iconic Battlefield franchise.As a senior member of the brand team, you will work with franchise leadership in further defining the franchise strategy, product positioning, and live service plans.This role to be based in Los Angeles, CA.  We are in the office 3x a week.Responsibilities include:Grow the Business, responsible for accelerating growth of our existing business and generating new value:In partnership with franchise leadership, you will develop and ensure ongoing refinement of a multi-year strategic growth plan across product, category and consumers.You understand trends and market opportunity, player needs, motivations, and trends to help inform product & live service roadmaps.Make data informed decisions that extend from the multi-year strategy including, annual content development, partner support plans, and performance metricsSteward marketing and live service campaigns that create demand, reach, action, increase fan engagement, and achieve resultsDevelop strategies and partnerships that support the needs and wants of the core and the broader gaming community.Stakeholder ManagementBuild relationships with our publishing teams as a main contact for daily product and business needs, with a focus around broadening Battlefield's appeal through important partnerships and licensing opportunities.New Business OpportunitiesAs new opportunities arise, you are important in how we deliver our games and content to players. You will build business cases, partnering with our finance and strategic consumer Insights teams to develop ROI analyses, recommendations and go-forward plans.Be The Product ExpertUnderstand the player journey and create best-in-class messaging that lives both in-game and out, ensuring that product positioning and important player benefits are represented in the market with a strategic lens towards maximizing comprehension, conversion, and player satisfaction.Qualifications and Skills:5 or more years of experience in brand management, product management, or product marketing.Experience hiring, developing, and leading teams.Project management and coordination across global teams and external partners.You can galvanize and inspire teams and partners across departments, at all levelsYou can create successful marketing campaign outcomes based on our goals and strategiesExperience in creative development and agency management.Experience evolving consumer engagement and channel opportunitiesYou can engage and communicate with executive team members.Deep affinity for and prior experience working on video games.Prior work with first party partners and gaming industry data sources. Postuler maintenant