Local Restaurant Marketing Manager chez Nando's

NANDO’S VISION 

At Nando’s, we want to be the most loved restaurant brand in North America, sharing the spirit of Nando’s PERi-PERi with everyone who chooses to access it. We will redesign and build a business that thrives as it answers fully it is consumers’ needs -and endures over time through genuinely putting people at the heart of what we do.  We will lead with our values and act with care, compassion, and kindness. By doing this, we will Change Lives Together, every day and everywhere. 

ROLE SUMMARY 

The Local Restaurant Marketing (LRM) Manager is an ambassador of Nando’s brand, culture, and values — both within our restaurants and in the communities we serve. This role builds internal engagement and drives local brand awareness and market share through tailored marketing activities. 

Key responsibilities include planning and executing local marketing initiatives, from events and creative asset production to social, digital, influencer, and traditional media activations. The LRM Manager partners closely with Patraos (General Managers) and Area Directors to align on market opportunities, gain buy-in, and deliver impactful campaigns. 

The role also manages reporting and analysis to measure ROI, while providing day-to-day support for initiatives such as the gift card program, guest issue resolution, and on-the-ground campaign coordination. 

As with all Nandocas, the LRM Manager is expected to wear many hats, contribute to a culture of teamwork, and seek out opportunities to continuously make Nando’s better.  

The essential functions of this position are mapped out below:  

Communication & Coordination 

• Lead, coordinate, and actively participate in all local marketing initiatives to support both corporate and franchise restaurants. 

• Champion and “market” the marketing program internally to build restaurant buy-in. 

• Localize national programs and amplify campaigns with tailored activations. 

• Ensure all communications—internal and external—reflect Nando’s brand identity, objectives, and effective use of resources. 

• Collaborate with external partners to expand brand awareness. 

• Own reporting and post-mortems for all local marketing activity, sharing regular summaries. 

• Support campaigns with ordering and distribution of required materials and collateral. 

Brand Identity 

• Maintain a consistent brand image across all local advertising and marketing activities. 

• Apply the Nando’s tone of voice in all external communications. 

• Partner with other departments to create materials such as manuals, guides, and internal documents. 

Community & Industry Involvement 

• Build and nurture relationships with community organizations, industry partners, and influencers. 

• Monitor competitor products, sales, and marketing activity to identify opportunities. 

• Support influencer and community programs through caterings, gifting, and reporting. 

• Provide customer service support as needed (e.g., donation requests, voucher distribution, reward allocation). 

Other Job Details 

Level 

• Position reports directly to the Director of Marketing 

• No direct reports 

Benefits:   

• 20 days of PTO 

• Company-paid, single coverage medical, dental, short and long-term disability, life insurance, and RRSP 

• Eligible for Annual Bonus    

• Car allowance  

• Cell phone & Internet reimbursement 

KEY FOCUS AREAS 

• Local Marketing Execution – Lead the planning, localization, and implementation of national campaigns at the restaurant level, ensuring alignment with Nando’s brand voice and objectives. 

• Community Engagement – Build strong connections with local communities, industry partners, and influencers to drive awareness, advocacy, and guest traffic. 

• Performance & Reporting – Monitor, track, and analyze marketing activity results, providing clear ROI insights and recommendations to improve future initiatives. 

• Cross-Functional Collaboration – Partner with Operations, Patraos, and Area Directors to secure buy-in, deliver impactful campaigns, and ensure seamless communication across all touchpoints. 

• Brand Stewardship – Maintain consistent use of Nando’s tone, look, and feel across all local marketing channels, ensuring every activation enhances brand equity. 

• Agility & Ownership – Take initiative, adapt to changing business needs, and be hands-on in executing campaigns, events, and activations. 

ROLE REQUIREMENTS  

• Experience: 3–5 years in marketing, brand, or community engagement, ideally in hospitality, retail, or food service. 

• Knowledge: Strong understanding of local store marketing, digital/social media, and event activation. Familiarity with reporting and ROI measurement. 

• Skills: 

• Excellent communication skills. 

• Ability to manage multiple projects and stakeholders simultaneously. 

• Strong organizational skills with attention to detail. 

• Comfortable analyzing data to inform marketing decisions. 

• Tools: Proficiency in Microsoft Office (Excel, PowerPoint, Word) and familiarity with social/digital marketing platforms. 

• Other: Valid driver’s license, ability to travel locally between restaurants as needed, and willingness to occasionally work evenings or weekends for events/activations. 

PERSONAL ATTRIBUTES & VALUES  

Passion 

• Energetic: outgoing, vibrant personality, goes the extra mile for their team 

• Rooted: sees the work as more than just a job and is enthusiastic about success in their role 

• Positive: constructive, optimistic, and confident 

• Dedicated: committed, loyal and steadfast 

• Learning orientation: desire and drive to acquire knowledge and skills necessary to perform job more effectively 

Pride 

• Meticulous: demonstrates a commitment to quality and excellence in the execution of work 

• Self-motivated: initiative to undertake or continue a task or activity without prodding or supervision 

• Conscientious: hardworking, diligent, and reliable 

• Humility: modest and unassuming, taking pride and not praise in activities and achievements, this does not take the form of arrogance.  

Family 

• Courteous: respectful and considerate in manner and behavior towards others, treats others with compassion, care, and kindness 

• Adaptable: work effectively within a variety of diverse situations, and with diverse individuals 

• Team player: engaging, cooperative, contributing, and supportive of team members 

• Willing: eager, prepared, and quick to act or respond 

Courage 

• Assertive: confidently communicate needs or wishes in a constructive manner 

• Resilient: effectively handle stressful or pressurized situations 

• Tenacious: persistent regardless of setbacks 

Integrity 

• Integrity: adherence to accepted principles of right and wrong, interesting in doing the right thing 

• Credible: honest, trustworthy, accountable, and dependable 

• Genuine: keeping everyone’s best in at heart  

Nando’s Canada is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital or family status, genetic characteristics, disability, or a conviction for which a pardon has been granted.