Dr. Barbara Sturm Spa & Boutique Manager, Soho (New York, NY, US) chez Puig

The Opportunity

We are seeking a passionate and experienced Spa & Boutique Manager to lead our Soho location. This is a key leadership role for someone with a demonstrated track record in building successful teams, driving business performance, and delivering exceptional luxury client experience. As both a strategic leader and hands-on operator, you will oversee the full operational, commercial, and experiential success of the boutique and spa—developing clientele, achieving sales targets, and fostering a high-performing, service-driven team. If you are entrepreneurial, self-motivated, and have a genuine love for luxury skincare, this is an exciting opportunity for you!

What you'll get to do

• Own and drive the boutique’s sales performance, achieving or exceeding all KPIs and revenue targets.
• Analyze business reports (footfall, client conversion, service bookings, product sales) to optimize commercial strategy.
• Develop and execute local initiatives to increase traffic, bookings, and brand awareness.
• Ensure the delivery of a world-class, personalized customer experience aligned with Dr. Barbara Sturm brand standards.
• Oversee the spa operations, including treatment scheduling, therapist management, room readiness, and service quality.
• Champion the use of clientelling to develop long-term, high-value client relationships and repeat business.
• Resolve high-profile client queries and complaints with grace, discretion, and professionalism.
• Lead, coach, and inspire a high-performing retail and spa team to deliver excellence across all touchpoints.
• Oversee all recruitment, training, performance reviews, scheduling, and ongoing development.
• Foster a culture of accountability, motivation, and luxury service within the team.
• Deliver monthly coaching sessions and ongoing product knowledge and treatment training.
• Maintain excellence in daily operations, including opening/closing, housekeeping, health and safety, and spa hygiene standards.
• Ensure accurate inventory management, overseeing deliveries, replenishment, and minimizing shrinkage.
• Manage POS systems, vendor relationships, back-of-house processes, and store maintenance.
• Ensure all team operations comply with health, safety, brand, and legal guidelines.
• Uphold brand aesthetics through meticulous visual merchandising and boutique presentation.
• Act as a brand ambassador, representing Dr. Barbara Sturm at events, VIP experiences, press days, and industry functions.
• Collaborate with marketing teams on local events, influencer visits, and social media activations.

We'd love to meet you if you have

• Minimum 5 years of management experience in luxury retail, spa, or beauty environments.
• Proven ability to lead and motivate diverse teams to meet and exceed commercial targets.
• Deep understanding of the luxury skincare and spa space, with strong service and product knowledge.
• Strong commercial and operational acumen, with experience managing P&L, staffing, and inventory.
• Exceptional interpersonal and communication skills; a true leader with emotional intelligence.
• Highly organized, adaptable, and able to multitask in a fast-paced environment.
• Skilled in analyzing KPIs, forecasting, and converting data into actionable insight.
• Proficient in using modern POS, booking, and retail inventory systems.
• Open availability from Monday to Sunday with the ability to work a variety of shifts with one weekend off each month.
• Flexibility to work weekends, evenings, and peak retail/spa periods.

Compensation Data

As required by New York State’s salary transparency law, effective November 2022, the expected salary for this position ranges from $100,000-$125,000 annually. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. 

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