General Manager – Harley-Davidson Dealership Location: National City, CA Compensation: Base salary starts at $140,000, with a performance-driven path to $200,000+
Drive Performance. Build Culture. Lead with Impact.
We’re looking for an experienced, results-driven General Manager to lead one of our Harley-Davidson dealerships in Southern California, National City Harley-Davidson. This is a high-visibility role for a proven operator who thrives in a fast-paced retail environment and understands the importance of culture, accountability, and customer experience.
You’ll be empowered to lead the dealership with full operational responsibility across all departments. You'll have the tools, playbook, and support structure of California’s largest Harley-Davidson dealer group behind you—so you can focus on what matters most: leading people, driving performance, and delivering results.
The Opportunity
- Take full operational ownership of a Harley-Davidson dealership in our Southern California region - Drive performance across Sales, Service, Parts, and Motor-Clothes with clear KPIs and structured systems - Lead and develop department managers and ensure team alignment to company standards - Implement and manage a proven playbook that delivers consistent outcomes - Foster a customer-first culture while meeting financial and operational goals - Collaborate closely with senior leadership for ongoing strategy, support, and development
What You Bring to the Role
- 5+ years of experience as a General Manager or senior leader in a dealership environment (Harley-Davidson, auto, RV, or powersports preferred) - Demonstrated success in hitting performance goals and managing full P&L responsibilities - Strong leadership presence and communication skills - Ability to manage and coach cross-functional teams with discipline and focus - Passion for the Harley-Davidson brand and a commitment to delivering excellence - Valid CA driver’s license and motorcycle endorsement (or willingness to obtain)
What We Offer
- Base salary starts at $140,000 with performance-driven bonuses - Support from California’s largest Harley-Davidson dealer group - Access to a proven operational playbook and leadership development resources - Medical, Dental, and Vision Insurance + 401(k) with match - Paid Time Off and employee discounts - A people-first culture with high expectations and high support
Join the Movement
If you’re ready to take the next step in your leadership career and want to be part of a professional, fast-paced environment where your impact is visible and supported, we encourage you to apply. Join one of the most iconic brands in the world—and make your mark in Southern California.
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