Enterprise and Mid-Market Performance Marketing Manager chez Lenovo

Core Responsibilities· Lead marketing planning and execution for demand generation and account-based campaigns across PC and Services.· Deliver annual marketing outcomes aligned with business goals.· Own services content marketing strategy, including creation, distribution, and performance measurement.· Develop and repurpose digital assets tailored to buyer cohorts and journey maps.· Optimize the marketing technology stack for automated, personalized campaigns.· Manage data integration, campaign automation, performance tracking, and compliance.· Support cross-functional collaboration and innovation to improve marketing ROI.· Integrate Lenovo’s AI and PC/Solutions messaging into commercial events (proprietary and third-party).· Collaborate with agencies on branding, messaging, and experiential engagements for target segments.· Develop quarterly campaign plans in consultation with stakeholders.· Align campaign KPIs across the funnel to enable a 360-degree Account-Based Marketing approach.· Monitor campaign execution and progress across quarters.· Partner with segment teams to define campaign journeys for enterprise and mid-market customers.· Coordinate with marketing operations and alliance marketing SPOCs for timely execution and proof of campaign delivery.· Report campaign performance during monthly/quarterly QBRs with India/AP and WW ILT.· Ensure seamless campaign integration with Marketo in collaboration with marketing automation teams.· Develop and maintain nurture streams for services across segments and monitor performance.· Collaborate with segment leads, account managers, and communications teams to create customer references and case studies.Experience Requirements· 10+ years of experience in brand and demand generation marketing.· Minimum 5 years in B2B marketing for institutional buyers in technology and services sectors.· Strong project management, data analytics, and presentation skills.· Proficiency in ATL/BTL media planning and audience segmentation.· Deep analytical mindset with a focus on optimizing ROI.· Expertise in marketing automation and lead management tools and processes. Postuler maintenant