Lottery Sales Representative (Charleston, WV, US, 25314) chez Brightstar Lottery

Overview

Brightstar is seeking a proactive and customer-focused Lottery Sales Representative to lead marketing and sales initiatives across an assigned territory. In this role, you’ll drive product awareness, support retailer training, and execute promotional activities that grow lottery sales and enhance the customer experience.

You’ll be the face of Brightstar in the field—building strong relationships with retailers, delivering impactful product education, and ensuring inventory and merchandising strategies are optimized for success.

Responsibilities

• Conduct scheduled retailer visits to provide training, support, and sales insights.
• Facilitate on-site training for store owners, managers, clerks, and staff on new products, programs, and rollouts.
• Analyze and present sales data using company-issued tools to drive product performance.
• Manage instant ticket equipment and assist with gaming system hardware as needed.
• Monitor and maintain inventory levels at retail locations to support telemarketing recommendations.
• Plan and execute in-store promotional events to boost engagement and sales.
• Serve as a liaison between Brightstar, lottery officials, and retailers to ensure alignment and support.
• Educate retailers on best practices and marketing techniques to maximize revenue.
• Evaluate in-store product displays and point-of-sale materials for compliance and effectiveness.
• Recommend optimal inventory mix through planogram compliance, ticket ordering, and returns.
• Follow lottery procedures for ticket handling, including pickups, transfers, and returns.

Additional responsibilities:

• Provide coverage for other territories during vacancies, vacations, or leave.
• Answer consumer questions about games and promotions.
• Support field research and hardware testing as needed.
• Lead retailer promotions and assist with special events.
• Troubleshoot and report retailer or equipment issues to internal teams.
• Participate in statewide sales meetings and conferences.
• Complete required paperwork and contribute to special projects as assigned.

Qualifications

• Bachelor’s degree or equivalent experience.
• Customer service, marketing, or sales experience preferred.
• Strong decision-making and organizational skills.
• Ability to work independently and adapt to changing priorities.
• Exceptional customer service and relationship-building skills.
• Excellent time management and communication abilities.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Willingness to travel outside assigned territory as needed.
• Valid driver’s license with a clean driving record.
• Ability to lift over 25 lbs.

Preferred qualifications:

• 2–4 years of marketing and/or retail sales experience.
• Knowledge of lottery products and services.
• Familiarity with hardware, software, and back-office tools.

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

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