Senior Product Marketing Manager chez NetDocuments

What You’ll Do 

NetDocuments is seeking a Senior Product Marketing Manager to serve as an internal expert on our AI-powered document and workflow automation products and technology and how our solutions fit the needs of legal professionals in law firms and legal departments around the world. This role will digest, analyze, and report on market research, industry trends, and competitor activity to inform positioning, messaging, and sales/marketing strategies. This role will also help drive thought leadership and market education around current and future AI solutions. The Senior Product Marketing Manager will report to the Director of Product Marketing.   

The ideal candidate will be highly experienced in combining AI and automation domain expertise, understanding of the needs of legal professionals, communication finesse, and a strategic mindset to drive product adoption and growth in the legal tech industry.  

You will: 

• Lead Go-to-Market (GTM) strategies for new and existing products, defining launch plans and ensuring sustained adoption and growth. 

• Craft messaging and value propositions for each key market segment and buyer persona, aligning closely with our overall brand strategy. 

• Analyze market dynamics—including trends, customer needs, and competitive activity—to inform product strategy and drive differentiation. 

• Equip the sales team with competitive intelligence, positioning, and tools such as battle cards, training presentations, and pitch decks. 

• Partner with analysts and industry associations to elevate our market presence and influence. 

• Translate technical capabilities into clear narratives, ensuring complex AI and automation concepts are accessible and persuasive. 

• Produce high-quality content such as thought leadership pieces, white papers, and conference presentations that highlight innovation and expertise. 

• Foster cross-functional collaboration with product management, engineering, and demand generation to ensure cohesive product stories. 

What You’ll Need to be Successful 

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 

• 6+ years of experience in product marketing, product management, or equivalent roles, preferably in SaaS or legal technology. 

• 3+ years of direct product marketing experience, including launching and scaling B2B technology solutions. 

• Experience with AI and automation technologies, ideally applied within legal workflows or adjacent industries. 

• Deep understanding of the legal tech market and the unique needs of law firms, corporate legal departments, and public sector legal teams. 

• Exceptional storytelling and communication skills to articulate product value and market differentiation. 

• Demonstrated ability to develop and execute end-to-end product launches, including segmentation, messaging, and pricing strategies. 

• Customer-first mindset with a track record of translating user insights into actionable marketing strategies. 

• Proficiency with analytics tools to measure campaign effectiveness, product adoption, and pipeline impact. 

• Proven ability to lead cross-functional initiatives and gain alignment across stakeholders. 

• Comfort with financial metrics, pricing strategies, and ROI analysis to guide strategic marketing decisions. 

• Thrives in fast-paced, evolving markets and can pivot strategies quickly. 

What Will Make You Stand Out 

• Deep AI expertise and understanding of emerging trends in generative AI and automation. 

• Hands-on experience in or with a law firm or corporate legal department implementing technology initiatives. 

What You’ll Love About NetDocuments  

• The People!  

• 90% healthcare premiums company covered  

• HSA company contribution  

• 401K match at 4% with immediate vesting  

• Flexible PTO (typically 3 to 4 weeks a year)  

• 10 paid holidays  

• Monthly contributions for life activities & wellness  

• Access to LinkedIn learning with monthly dedicated time to explore 

Compensation Transparency 

The compensation range for this position is: $110,000 - $135,000 

The posted cash compensation for this position includes on target earnings. Some roles may qualify for overtime pay. Individual compensation packages are determined based on various factors specific to each candidate, such as career level, skills, experience, geographic location, qualifications, and other job-related considerations.