- Professional
- Bureau à Dallas
AFL connects people, companies, and communities with innovative fiber optic solutions. Since 1984, we’ve grown from a single fiber optic cable to a global portfolio of thousands of products and services. With over $2B in annual revenue and 9,000+ associates worldwide, AFL is a trusted partner to the world’s largest telecom providers.
We believe our people are our greatest asset. That’s why we invest in your growth, development, and success—connecting you to a career with purpose.
What We Offer:
- Hybrid office schedule in either Upstate South Carolina or Dallas-Fort Worth, Texas
- Flexible time off policy
- 401K with dollar-for-dollar company match (up to 4%)
- Tuition reimbursement and professional development programs
- Comprehensive medical, dental, vision, and life insurance
- Career advancement opportunities with a global industry leader
About the Role:
We are seeking a strategic and results-driven Product Line Manager (PLM) to lead our Aerial Cable product line. This role is pivotal in shaping the future of AFL’s aerial cable offerings - driving innovation, aligning with market needs, and maximizing profitability.
You’ll collaborate across Engineering, Sales, Customer Success, Operations, and sister business units to deliver best-in-class solutions that meet the evolving demands of the Energy market.
Key Responsibilities:
Product Strategy & Innovation
- Define and execute the product strategy for the fiber optic aerial cable portfolio.
- Conduct market research and customer analysis to identify trends, opportunities, and product enhancements.
- Develop product roadmaps that align with AFL’s strategic goals and customer priorities.
Portfolio & Lifecycle Management
- Manage the full product lifecycle—from concept to retirement.
- Evaluate product performance, market potential, and competitive positioning to guide investment and prioritization.
- Lead cross-functional teams through new product development and commercialization.
Pricing & Profitability
- Establish pricing strategies that balance competitiveness and margin goals.
- Monitor cost structures and pricing trends to drive profitability and cost optimization.
Customer & Market Insights
- Partner with Sales and Marketing to gather customer feedback and translate it into actionable product requirements.
- Conduct segmentation analysis to refine product positioning and go-to-market strategies.
Go-to-Market & Sales Enablement
- Define product positioning, pricing models, and sales tools to support successful product launches.
- Collaborate with Marketing and Sales to drive adoption and revenue growth.
Competitive Intelligence
- Monitor competitor offerings and market dynamics to identify threats and opportunities.
- Recommend product differentiation strategies based on competitive analysis.
Cross-functional Collaboration
- Work closely with Engineering, Operations, and Customer Support to ensure seamless product delivery and support.
- Foster alignment across departments to achieve shared business objectives.
Qualifications:
- Bachelor’s degree in Engineering, Marketing, Business, or related field
- MBA preferred
- 8+ years of experience in product management, product marketing, or applications engineering
- Strong analytical, strategic thinking, and communication skills
- Willingness to travel up to 25–30%
Preferred Experience:
- Deep understanding of fiber optic cable technologies, especially aerial cable applications
- Experience in the telecommunications or electric utility sectors
- Proven success in managing product roadmaps, NPI processes, and lifecycle strategies
- Ability to thrive in a matrixed and global environment
