Community Architect & Social Strategist chez Retail Reinvented

About Us: The Future of Retail is a Conversation

At Retail Reinvented, we believe social media is no longer a publishing channel; it’s a conversation network. The era of shouting into the void with perfectly curated content calendars is over. Brands that will survive and thrive in the next five years will be the ones that stop broadcasting and start building. They will be the ones that orchestrate communities, not just push content.

We are a new-breed ecommerce agency that partners with ambitious brands to make this critical shift. We’re looking for a strategic and creative leader to join our team and guide our clients into this new era of social connection.

Your Mission

As our Community Architect & Social Strategist, your mission is to transform our clients' social media presence from a static content feed into a dynamic, living ecosystem of conversation, connection, and community. You will be the visionary and the engineer behind strategies that build brand advocacy, drive deep engagement, and create tangible business value by putting the community at the center of everything.

We believe brands that win will do three things differently, and you will lead this charge:

• Shift from content push → community orchestration: You will design experiences and interactions that users actively seek out. You won't just post—you will host, respond, amplify, and catalyze communities, turning passive followers into active participants.
• Measure depth, not breadth: You will move our clients beyond vanity metrics. Success will be measured by the quality of conversations, the frequency of repeat interactions, and the growth of genuine advocacy. You will prove that posts designed to spark dialogue drive 3–5x higher long-term engagement than standard marketing campaigns.
• Integrate social across the org: You will be the bridge connecting community insights to the client's core operations. You will ensure that marketing, product, and support teams are aligned to respond in real-time and create culturally relevant touchpoints that make brands essential, not invisible.

What You'll Do

• Audit & Strategize: Analyze clients' existing social channels, moving beyond reach and impression metrics to reveal the true (and often hidden) state of engagement. Develop bespoke, community-first strategies that align with their business goals.
• Engineer Conversations: Reallocate client resources from low-impact content production to high-impact conversation facilitation. Design and implement campaigns, rituals, and interactive formats that spark meaningful dialogue and user-generated content.
• Facilitate & Orchestrate: Act as a lead facilitator for client communities. This includes hosting live events (AMAs, interviews), moderating discussions, identifying and empowering brand advocates, and responding with a voice that is authentic and human.
• Measure What Matters: Define and track a new suite of KPIs focused on conversation quality, sentiment, repeat engagement, and community health. Create reports that tell a story of growing brand loyalty and advocacy.
• Build Feedback Loops: Systematically gather insights, trends, and product feedback from the community and translate them into actionable recommendations for clients' product development, marketing, and customer support teams.
• Client Leadership: Serve as the primary social and community expert for your clients, educating them on this modern approach and guiding them through the organizational changes required to become a truly conversational brand.

Who You Are

• A True Believer: You are passionate about the power of community and fundamentally agree that social media's future is conversational, not presentational.
• An Experienced Community Builder: You have 3+ years of experience in social media strategy or community management, with a portfolio that showcases your ability to foster dialogue and build engaged communities, not just grow follower counts.
• A Strategic Thinker: You can see the big picture and connect community activity to core business objectives like customer retention, LTV, and brand equity.
• An Empathetic Communicator: You are an exceptional writer and communicator. You understand nuance, tone, and how to talk with people, not at them.
• Analytically Minded: You are comfortable with data but are driven by curiosity to find the insights behind the numbers. You know how to separate signal from noise.
• Culturally Fluent: You have a finger on the pulse of internet culture and understand what makes people connect, share, and belong online.
• Proactive & Independent: You are a self-starter who thrives in a remote environment and can manage projects and client relationships with a high degree of autonomy.

Why Join Retail Reinvented?

• Shape the Future: Work at the cutting edge of digital marketing and help define the next chapter for brands online.
• Meaningful Impact: See your strategies directly translate into stronger brands and more connected communities for our clients.
• Growth & Autonomy: Enjoy a high degree of ownership over your work in a supportive, collaborative, and forward-thinking environment.
• Flexible & Remote: We are a remote-first team that values work-life balance and empowers you to do your best work from wherever you are.
• Competitive Compensation: We offer a competitive salary, benefits, and opportunities for professional development.

How to Apply

If this mission resonates with you, please send your resume and a cover letter to [email address].

In your cover letter, please briefly answer the following: "Tell us about a brand you believe truly excels at community orchestration and explain one specific tactic they use that others could learn from."