Sales and Marketing Coordinator chez Gravitate

Gravitate Overview:

Gravitate is an AI-driven software company that services the refined fuels industry. We provide software solutions for refiners, wholesalers, fuel retailers and transportation companies. Gravitate’s newest and most exciting solution is an integrated supply optimization and dispatch platform for fuel retailers and carriers. The demand for this software is significant, and we are looking for a driven, hungry and talented professional to join our team.

Job Summary:

We are seeking a highly organized and versatile Marketing Coordinator to support our marketing efforts.  The ideal candidate will be a proactive multitasker with strong communication skills, a creative mindset, and a passion for driving business growth. This role will involve coordinating trade shows, managing social media and content creation, helping administer our HubSpot CRM, assisting with sales collateral, and managing key metrics and reporting for both sales and marketing initiatives.

Key Responsibilities:

• Trade Show and Customer Event Coordination and Attendance: Plan, prepare, and execute trade show strategies, including pre-show marketing, logistics, booth setup, swag, collateral and follow-up activities to maximize lead generation and brand visibility.  Attendance at specific trade shows.
• Content Creation: Work with the Sales and Marketing teams to develop and schedule engaging content including: emails, whitepapers, newsletters, customer testimonials, webinars, social media posts, and maintain a consistent brand voice across platforms.
• HubSpot Coordination: Help manage and maintain HubSpot tools, including marketing automation, data entry, and generating reports to support marketing strategies.
• Sales Collateral Development: Create and update sales materials, including PowerPoint decks, brochures, and other collateral to support the sales team in client presentations and pitches.
• Metrics & Reporting: Track and analyze marketing performance metrics, prepare reports, and provide actionable insights to optimize campaigns and strategies.
• Collaboration: Work closely with sales and marketing teams to align efforts, streamline processes, and support overall business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 2-5 years of experience in marketing coordination, sales coordination, or a related role.
• Proficiency with HubSpot CRM or similar CRM platforms.
• Experience and proficiency with social media platforms (e.g., LinkedIn, Twitter/X, Instagram) and content creation tools (e.g., Canva, Adobe Creative Suite).
• Strong skills in Microsoft Office or Google Suite, particularly PowerPoint/Slides, for creating professional sales and marketing collateral.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Strong written and verbal communication skills.
• Analytical mindset with experience in tracking metrics and generating reports.
• Ability to work independently and collaboratively in a team environment.

Preferred Skills:

• Experience in trade shows and/or event planning.
• Familiarity with B2B marketing strategies.
• Basic graphic design skills.
• Experience using AI to generate marketing content
• Knowledge of SEO, email marketing, or digital advertising is a plus.

Travel Expectations: 2-5 nights per month on average

Why Join Us?

To understand who our people are, you should first understand what they’re not: replaceable. Each member of the team is chosen carefully and with intention. We believe that finding the right fit is more important than a laundry list of credentials – and that people are people first, and titles second. 

Because we hire the Gravitate way, our team is certainly one of a kind. We’ve brought together incredible talent that regularly collaborates to create clean, fresh solutions. That effort has led to remarkable opportunities, including work with many Fortune 500 clients. We’ve found that the winning combination of exciting achievements, trust in one another and open communication lays the groundwork for long-lasting, successful careers. That, and the fact that we clap for each other at every opportunity.

Problem solvers, go-getters and charge-takers -  we (really) want to hear from you.