- Professional
About Minno
Minno is a global media and technology company based in Nashville, Tennessee, on a mission to help kids and families experience Jesus every day through media and technology.
Founded in 2019, Minno is building the most trusted Christian media brand for the next generation. Through our streaming platform, original programming, publishing, and digital presence, we aim to spark children’s curiosity about God and the Bible, support parents, and create joyful, lasting faith experiences for families worldwide.
We’re a fast-growing startup—powered by a mission-driven team with experience at Amazon, PBS KIDS, Duolingo, HarperCollins, and leading studios and startups. Our growth has placed us in the top 1% of direct-to-consumer subscription businesses, and we are scaling rapidly following the close of our Series A round, led by Konvoy Ventures.
Minno serves kids and families through:
- Minno Kids: Our ad-free streaming platform featuring curated, faith-filled shows for children
- Minno Originals: Groundbreaking series including Laugh & Grow Bible for Kids, Young David, and God’s Greenhouse
- Minno YouTube Channel: One of the fastest-growing kids’ channels—ranked in the top 0.6% of all YouTube channels—with 1.1M+ subscribers and 110M+ views annually.
- Minno Press: Publisher of the bestselling and award-winning Laugh & Grow Bible for Kids
We differentiate ourselves through:
- Creative Excellence: Raising the bar for Christian content through high-quality storytelling and design
- Brand-Led Development: Creating distinctive shows with a clear voice and point of view, and building them into enduring brands that live across our streaming platform, publishing, and beyond—integrating content, product, and marketing to maximize impact
- Faithful Curation: Delivering safe, age-appropriate, Biblically aligned content families can trust
- Parent Partnership: Equipping grownups to lead meaningful spiritual conversations at home
- Global Vision: Honoring the diversity of the global Church and serving all people as image-bearers of God
Minno is a public benefit corporation, and our mission fuels everything we do—from product design to partnerships to content creation. Our vision is to set a new standard for Christian children’s media: imaginative, trustworthy, spiritually formative, and deeply joyful.
If you’re excited about building something that matters—combining mission, innovation, and storytelling to shape the spiritual lives of the next generation—we’d love to meet you.
Position Overview
Minno is seeking an experienced Email and SMS Marketing Specialist (Contractor) to support the creation, execution, and optimization of email and SMS marketing campaigns that engage and nurture families within our community.
The ideal candidate understands how to communicate with moms and parents, particularly within Christian communities, with authenticity, respect, and creativity, and in line with the Minno brand tone and voice. Experience in children's media or family-friendly brands is highly valued.
This role requires someone who can balance thoughtful messaging for faith-based audiences with the technical expertise to build, test, and optimize high-performing email and SMS campaigns that drive engagement and support our mission.
This is a flexible, project-based contract role (10–20 hours/week). If you're passionate about using digital communication to support families and faith, we'd love to hear from you!
Key Responsibilities
- Write clear, engaging, and brand-aligned email and SMS copy that resonates with Christian families and parents
- Build and format SMS and email messages within marketing automation platforms (e.g., Klaviyo, HubSpot, Mailchimp, or similar)
- Conduct comprehensive QA and testing across devices and inboxes to ensure flawless rendering and functionality
- Collaborate with marketing teams to optimize copy, subject lines, CTAs, and overall email performance
- Support the setup, management, and optimization of marketing flows and automations
- Align email and SMS strategy with broader marketing campaigns, including show launches, seasonal initiatives, and evergreen engagement
- Analyze performance metrics and iterate based on audience insights to improve open rates, click-through rates, and conversions
- Ensure all messaging reflects Minno's values, mission, and understanding of diverse Christian audiences
- Stay current on email marketing best practices, deliverability trends, and automation strategies
Qualifications
- 3+ years of experience in email marketing for consumer-facing brands; consulting or freelance experience welcome
- Strong writing and editing abilities, with a portfolio demonstrating marketing copy that engages parents and families
- Hands-on experience with email marketing/automation platforms (SMS experience is a plus)
- Technical proficiency with responsive design, deliverability best practices, and testing tools
- Detail-oriented and comfortable troubleshooting formatting or technical issues
- Demonstrated ability to effectively target and engage moms and parents, with particular sensitivity to faith-based audiences
- Familiarity with the diversity within Christian communities and an ability to communicate with respect across denominations and perspectives
- Big plus: Experience with kids' media, family entertainment, or parenting-focused brands
- Self-starter with excellent communication and project management skills
- Bonus qualifications: Experience creating and optimizing automated nurture flows, win-back campaigns, and segmentation strategies
- Alignment with Minno's mission to help kids and families experience Jesus every day—on and off screens
Project Scope & Engagement
- Initial 3-month project term with potential for extension or ongoing consulting
- Estimated 10–20 hours per week, depending on campaign cycles and project needs
- Start Date: By September 30
- Flexible schedule, but some availability during standard business hours preferred
Our Values
- Biased for Action: We take the initiative and make decisions quickly
- Curious, not Content: We are eager to learn and innovate
- Grit & Resilience: We persevere and follow through on our commitments
- Rigorous Intentionality: We pay attention to details and understand the "why" behind our work
- Think like Owners: We are resourceful and take wise risks
- Mutual Blessing: We operate generously on behalf of others
- Trust Builders: We gain confidence through honesty, integrity, and authenticity
- Adapt & Flex: We operate effectively in uncertain situations
Location
Remote
How to Apply
Minno is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or other protected characteristics.
To apply, please submit your resume and a cover letter explaining your interest in Minno and how your experience aligns with our mission and values.
