Marketing Director chez Luxe Brands

Description

Reports to: Chief Executive Officer 

Location: Hybrid – Based in Columbus, OH

Salary: Commensurate with Experience

Position Overview

Luxe Brands (https://luxebrandsllc.co) is seeking proven performance Marketing Director to drive the next phase of growth across our bridal retail and ecommerce businesses. Reporting directly to the CEO, the Marketing Director will lead a small but powerful marketing and ecommerce team with the mandate to scale our direct-to-consumer channel, elevate brand presence, and strengthen customer engagement in an omnichannel retail environment.

About Us

Our purpose is to create heartfelt moments and boundless inspiration — in the bridal industry and beyond. We achieve this through a family of brands designed to meet the needs of every bride, no matter her style, vision, or budget.

Founded in 2008 as a woman-owned business, Luxe Brands has grown from a single boutique into 12 stores across 7 states, with plans to more than double our footprint over the next 18 months. Our proven concept resonates with brides wherever we operate, and we’re now embracing the opportunities and challenges of scaling a high-growth business.

Entrepreneurial at our core, we believe great businesses are built through great people and great execution. Our team is made up of career-minded, goal-oriented individuals passionate about delivering an exceptional experience to every bride.

If you’re looking for a workplace where innovation meets intention, where your ideas matter as much as your drive, and where you can help build something extraordinary, Luxe Brands could be your next home.

Our Core Values

• Respectful: Foster respect + a friendly nature towards co-workers and clients.
• Service Minded with Attention to Detail: Exude fanatical attention to detail and consistency while striving for excellence in daily tasks.
• Trustworthy: Be an open and honest individual to our clients and team members - this helps drive sales + camaraderie.
• Hardworking: Will go above and beyond to finish any task and provide extra assistance and effort to co-workers and the company.
• Positive and Energetic: Maintains a positive attitude regardless of circumstances.
• Values Communication: Effectively interacts with clients and co-workers to reach a common goal.

Key Responsibilities

• Develop and execute a comprehensive, performance-focused marketing strategy grounded in ecommerce growth and data-driven decision making.
• Partner closely with the CEO to translate brand vision into campaigns tied to measurable business results.
• Lead and mentor a growing team: Social Media Content Creators, a Marketing Manager and their direct reports, and 2 Ecommerce specialists.
• Oversee all paid and organic performance marketing channels, including social, search, email/SMS, and affiliates.
• Optimize ecommerce growth and continuously improve conversion metrics across the digital funnel.
• Establish and track KPIs around acquisition, engagement, and marketing efficiency.
• Manage agency and vendor relationships, ensuring cost-effective and impactful execution.
• Maintain brand consistency across all channels, while also driving innovation in campaign development.
• Bring clarity and structure to a high-energy, fast-paced marketing environment.

Critical Deliverables in First 2 Years

• Drive measurable ecommerce growth across the direct-to-consumer channel.
• Lead initiatives to expand online sales while maintaining strong in-store alignment.
• Audit and solidify brand guides for each individual brand under the Luxe Brands parent company.
• Lead social media growth, particularly on Instagram and TikTok, ensuring measurable gains in reach, engagement, and visibility.
• Create and launch an affiliate + influencer marketing program to amplify word-of-mouth reach and brand advocacy.

Requirements

Key Traits for Success

• Analytical and performance-driven, with a sharp eye for brand storytelling.
• Problem solver who thrives under pressure and brings clarity to complexity.
• Strong leadership presence with confidence balanced by humility.
• High level of accountability, adaptability, and curiosity.

Required Qualifications

• 10–15 years of progressive marketing leadership experience, with at least 5 years in a senior director or above role.
• Proven background in high-growth, consumer-facing companies, ideally in luxury or specialty retail.
• Deep expertise in performance marketing and ecommerce, with strong analytical skills and the ability to tie activity directly to business outcomes.
• Experience managing multi-channel budgets and delivering ROI-focused strategies.
• Strong understanding of brand marketing and how it supports conversion and customer engagement.
• Demonstrated success leading cross-functional teams of 5+ people, fostering collaboration and accountability.
• Hands-on experience with Shopify Plus, paid digital platforms, email/SMS marketing, and analytics tools.

Preferred Qualifications

• Experience in a multi-brand, multi-location retail environment. Bridal industry knowledge a plus.
• Track record of scaling ecommerce channels.
• Proven ability to build and grow marketing teams.

Luxe Bridal is an equal opportunity employer and does not discriminate against any applicant on the basis of race, color, religion, national origin, gender, marital status, age, disability, sexual orientation, military/veteran status, or any other status protected by federal or state law or local ordinance.