Marketing Manager chez Calyx Containers

Marketing Manager

Location: Salt Lake City, UT
Reports to: CEO
Direct reports (initial): Marketing Specialist, Graphic Designer

About Calyx Containers

Calyx Containers is a vertically integrated cannabis and nutraceutical packaging company changing the way products are cured, stored, and sold across the industry. Based in Salt Lake City, our team brings together engineering, compliance, design, and supply chain expertise to deliver packaging systems that elevate cannabis quality, extend shelf life, and support sustainable operations for our customers.

We’re a group of creators and problem solvers—focused on consistency, compliance, and consumer impact. If you’re excited to tell stories through content and want to grow with an energetic and mission-driven team, read on.

Role Snapshot

As Marketing Manager, you’ll run day-to-day marketing programs across brand, product marketing, demand generation, content, digital, events, and marketing ops. Your goal: execute repeatable campaigns that grow qualified pipeline, support sales velocity, and position Calyx as the performance standard in preservation and packaging.

What You’ll Do

• Go-to-Market Execution – Help translate strategy into launch plans by segment (cultivators, processors, MSOs, brands). Build ICP-aligned messaging and coordinate cross-functional tasks to hit launch dates.

• Product Marketing – Turn material science into outcomes (yield, terpene retention, QA pass rates). Produce clear messaging, one-pagers, battlecards, and sales enablement.

• Demand Generation – Plan and run multi-channel campaigns (site/SEO, paid, email, LinkedIn, webinars, field/events) with targets for MQLs/SQLs, CAC, and pipeline contribution.

• Brand & Content – Maintain brand voice and scientific credibility. Ship case studies, white papers, data visualizations/ROI tools, and a disciplined LinkedIn/editorial cadence.

• Website & Conversion – Manage site updates, CRO tests, gated assets, and lead routing. Partner with RevOps/Tech to keep quoting and CRM/ERP connections smooth (e.g., NetSuite + HubSpot/Salesforce).

• Marketing Operations – Own attribution setup, dashboards, lead scoring, lifecycle definitions (MQL/SQL), nurture flows, UTM discipline, and campaign reporting.

• PR/Comms & Reputation – Coordinate press, awards, and speaking. Work with Legal to substantiate claims and ensure all marketing is FTC-safe and competitor-comparison compliant.

• Events & Field – Plan high-ROI trade shows and “harvest rescue”-style activations with repeatable pre/during/post-show motions.

• Vendor & Budget Stewardship – Manage agencies, freelancers, and tools to quality, speed, and budget.

• Collaboration – Partner closely with Sales for enablement; with Product/Engineering for specs and proof; and with Legal on reviews and guardrails.

Key Responsibilities

• Execute quarterly marketing plans, OKRs, and campaign calendars.

• Build measurable inbound (SEO/content/PR) and outbound (paid, email, events, ABM) programs.

• Maintain compliant claims; coordinate reviews with Legal.

• Deliver sales enablement: decks, demo scripts, playbooks, objection handling, proof points.

• Drive the website roadmap (CRO tests, analytics, SEO technical health, quote flow).

• Forecast and report marketing performance and pipeline contribution with disciplined attribution.

• Coordinate agencies/contractors; set standards for creative quality, speed, and scientific accuracy.

Qualifications

Must-Have

• 3–6+ years of B2B marketing experience, ideally in manufacturing, packaging, or regulated CPG.

• Proven impact on pipeline and CAC with hands-on campaign ownership.

• Strong product marketing skills: positioning technical products, turning data into customer outcomes.

• Execution across SEO, paid search/social, email automation, webinars, field/events, and partner channels.

• Marketing ops literacy: attribution, lifecycle definitions, lead scoring, CRM/MA integration (HubSpot/Salesforce; NetSuite or similar a plus).

• Excellent writer/editor with a bias for clear, scientific, claims-safe communication.

• Experience collaborating with Legal on substantiation and competitor comparisons.

Nice-to-Have

• Experience in cannabis, ag-tech, life sciences, or specialty materials.

• Familiarity with two-shot injection molding, flexible packaging, or child-resistant standards.

• ABM for mid-market/enterprise/MSOs.

• Building interactive ROI tools or data visualizations for sales.

Tools & Stack (flexible)

HubSpot or Salesforce + NetSuite integration, Google Analytics/Tag Manager, LinkedIn Ads/Google Ads, email automation, Shopify (or current CMS), Hotjar/SEMrush, Asana/Jira, PR distribution/monitoring.

Working Style

• Strategy-aware; test-and-learn execution with weekly experiment reviews.

• Builder mindset—comfortable with a lean team plus agencies.

• Clear, concise writing (especially for LinkedIn and customer-facing materials).

Compensation

$90,000 base + company profit sharing