Associate Director, Marketing Science chez Omnicom Media Group US OMG23
Omnicom Media Group US OMG23 · Burbank, États-Unis d'Amérique · Hybrid
- Senior
- Bureau à Burbank
THE AGENCY
OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. Our Disney Entertainment TV teams work on tune in and streaming for networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.
THE JOB
OMG23 is seeking an Associate Director level candidate to work in digital analytics, as part of the Marketing Science team on the Walt Disney account.
At OMG23, we are providing our clients powerful and innovative media strategies, along with big ideas that are driven by insights. OMG23’s Marketing Science practice is at the forefront of this process, helping to uncover these insights via sophisticated data analysis.
As an Associate Director, Marketing Science at OMG23 you will not only work closely with the Directors and the US Directors to manage resources, implement process improvements and provide mentorship to a team of analysts, but also work with the account team consisting of media planners and strategists to shape the strategic direction of your client’s marketing strategy through data-driven insights.
Responsibilities include:
- Participating in the measurement plan development and execution
- Establishing self as a thought leader around analytics, research and ad-technology concepts / methods / tools
- Ensuring that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
- Anticipating client’s needs and proactively developing solutions to address them
- Ensuring timely follow-through on all scheduled and ad hoc deliverables
- Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
- Recommending and implementing research that will aid in the consumer insight gathering and strategic process
- Providing thought leadership of ad-tech and measurement technologies
- Identifying opportunities to continuously improve processes
- Leading, mentoring and training analysts
- Presenting reports, POVs and other materials to clients on a regular basis over the phone and in person
- Identifying organic growth opportunities and participating in new business pitches
YOU
We encourage you to apply if the below describes your experience talents:
- Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Advanced degree (MBA / MS) is preferred
- 6+ years of experience in a quantitative data driven field
- A passion for digital marketing, research and analytics
- Excellent communication skills both written and verbal
- Ability to work well with others and work in cross functional teams
- Ability to manage and prioritize a number of concurrent tasks
- Excellent ability to convey complex ideas clearly and concisely
- Strong presentation skills with the ability to engage an audience and deliver a seamless and effective narrative
- Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
- Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
- Ability to set individual goals for analysts and measuring individual success / performance
- Ability to identify issues related to quality of work and/or workload, and re-allocate resources to address these issues
- Clear and articulate communicator with ability to direct and coach team members
- Delegating and managing projects, creating learning agendas and opportunities for junior staff
- Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
- Demonstrated proactive approach to problem solving and critical thinking
Desired Technical Skills
- Experience / familiarity in SAS, SPSS, R or other advanced analytics software packages
- Experience/ familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
- Experience / familiarity with concepts of database design and SQL
- Experience / familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
- Experience / familiarity with digital ad effectiveness research
- Proficiency with Microsoft Excel and PowerPoint
- Familiarity with web technologies including HTML and Javascript
This is a hybrid role based in Burbank, CA.
#LI-MC1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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