Marketing Manager chez Fort HealthCare

Fort HealthCare is a patient-centered hospital and healthcare system serving individuals, families, and businesses in Jefferson, Dane, and Walworth Counties. We are seeking a Marketing Manager to join our leadership team. 

Shift:
Full time
80 hours per bi-weekly pay period

Fort HealthCare is proud to be named a 15-time award winner of the Milwaukee Journal Sentinel Top Workplace award for Southeastern Wisconsin, a 5-time award winner of the USA Top Workplaces award, and a 2-time winner of their Top Workplaces Cultural Excellence award for Purpose & Values.

In addition, Fort HealthCare is proud to be awarded the inaugural 2024 Wisconsin Hospital Association (WHA) Hospital Mentorship and Quality Champion Award. The Hospital Mentorship and Quality Champion award recognizes a hospital for demonstrating mentoring relationships and engagement through active participation, collaboration and the sharing of tools and resources with other hospitals.

Our Mission Statement is our daily guide to provide the best health care possible. We promote it widely for all we serve to read, understand and to help our public hold us accountable for the promises we make.

Our Mission Statement - Improve the Health and Well-being of Our Community.

Our Vision Statement provides each of us at Fort HealthCare with a goal. It is our motivation to improve constantly upon the level of care we provide, and the quality of services delivered.

Our Vision - Be the Healthiest Community in Wisconsin.

We offer competitive pay and benefits, education, and resources you need to perform your job and ample opportunities for professional growth.

The Marketing Manager provides leadership of a formal and inclusive marketing plan, which is consistent with Fort HealthCare’s vision, mission, and strategic plan. 

Responsibilities of this position include:

• Performs overall management of the Marketing department, ensuring an effective and efficient operation. This includes problem solving, scheduling staff, approving purchases, approving time cards, etc.
• Conducts market analysis and needs assessments to identify and monitor the organization's competitive position, service/product offerings, competitor activities, and industry trends.
• Establishes an organization-wide marketing philosophy under which all marketing activities are developed and managed.
• Develops and manages implementation of and evaluates organization-wide promotional and advertising campaigns; develops, manages implementation of and evaluates service- or product-specific promotional and advertising campaigns.
• Manages the public relations efforts of the organization, including developing appropriate processes, campaigns and messages, and directing staff in these efforts.
• Works collaboratively with all departments, clinics and medical staff members of the organization to ensure their marketing needs are being met.
• Serves as an organizational representative to external individuals and organizations, including actively serving on the boards, committees, etc. of appropriate organizations.
• Oversees organizational sponsorships and donations.
• Works collaboratively with marketing vendors to ensure budgetary needs, outsourcing of projects and programs, and more.
• Assists HR and Administration in organizational physician, provider, and staff recruitment efforts
• Manages Community Benefit initiatives and tracking, including executing annual Community Benefit report.
• Performs special projects as directed by the President and Senior Vice-President for Strategic Development & Fiscal Affairs.
• Develops annual operational and capital budgets for department; assists other departments and clinics in establishing marketing budgets as part of their overall budgets.
• Hires, trains, evaluates and provides overall personnel management of department staff.
• Participates in the total quality improvement initiatives of the organization.

Requirements of this position include:

• Bachelors Degree required
• Masters Degree preferred
• A minimum of five years of marketing and management experience, ideally in a hospital or health system setting.

• Ability to effectively communicate verbally and in writing, with organization staff, members of the community, physicians, patients and families.

• Consistently demonstrates a self-directed, mature, and positive approach when completing tasks.

• Actively participates in hospital committees.

Benefits:

• Competitive pay
• Competitive shift differentials (2^nd,3^rd, and weekends)
• 401(k) with employer match
• Generous PTO Plan
• Daycare
• Dental insurance
• Disability insurance
• Flexible Spending
• Health Insurance
• Comprehensive Wellness Plan
• Life Insurance
• Pharmacy Discount
• Tuition Assistance
• Vision and Dental Insurance
• Employee Assistance Program
• Free Parking