SEO & Digital Marketing Specialist chez Craver

About Craver

Hey! We’re Craver, a Canadian tech startup transforming local coffee shops with our cutting-edge digital ordering & customer loyalty technology.

Digital ordering tech like mobile apps & loyalty programs have fuelled the success of big brands like Starbucks, McDonald's and ShakeShack – we're hiring a Content Marketing Specialist to help us bring that same technology to local, independent coffee shops & QSRs worldwide.

Oh – and we’re a great place to work, officially! We’ve been recognized as both a Workplace Culture Leader and a Great Place to Work winner. Not bad for a company that’s only a few years old.

The Opportunity: SEO & Digital Marketing Specialist

We’re looking for a creative and data-driven SEO & Digital Marketing Specialist to own our content funnel and growth strategy. This is a hands-on, high-impact role where you’ll shape how the world discovers Craver and turn visibility into real results: leads and booked demos.

You’ll take charge of:

• Blog strategy – keyword research, content planning, briefing writers, optimizing posts, and growing organic traffic.
• Newsletter – building our subscriber base, improving engagement, and converting readers into demos.
• Nurturing flows – designing campaigns to re-engage leads who drop out of the funnel.
• Reddit strategy – experimenting with authentic ways to reach and engage our audience.
• Content funnel – creating content that travels across YouTube, blogs, newsletters, and social video – and making sure each format performs.
• Video Production – scripting, shooting & producing videos to help exsting & prospective customers get the most from Craver.

This is both a creative and analytical role: you’ll generate ideas that resonate, then measure and optimize relentlessly to make sure they deliver.

Why This Role Is Different

• You’ll own core growth levers – blog, SEO, newsletter, and content funnel – with real autonomy.
• You’ll see the impact of your work directly in leads and demos.
• You’ll join a fast-growing startup where your career can scale with the company.
• You’ll get mentorship from senior marketers while also having the freedom to experiment and lead.

Requirements

What We’re Looking For

• 2-5 years in digital or content marketing, ideally in B2B SaaS.
• 1+ year of SEO experience – with an impact you can demonstrate with numbers
• Familiarity with funnel metrics and lead nurturing strategies.
• Ability to build and optimize multi-channel campaigns that drive conversions.
• Strong writing and communication skills across formats.
• Creative thinker with an analytical edge – comfortable with both ideas and numbers.
• Tech-savvy and eager to learn new tools (CMS, SEO platforms, email automation, analytics).
• Experience in content repurposing across blog, video, and social.
• A genuine curiosity for the coffee shop/QSR industry.

Benefits

Compensation & Benefits

💰 Salary: $65,000–$75,000 CAD

📈 Stock options – grow with us as we scale

🎂 Up to 4 weeks paid vacation + your birthday off

🏡 Hybrid work – downtown Vancouver office with mountain views, or remote flexibility

🐶 Dog-friendly office

🦷 Benefits package including dental, prescription, massage, and more

If you’re an ambitious SEO & content marketing specialist who can dream up creative campaigns, dive into the data, and turn attention into action — we’d love to meet you.