Pivotal is the leader in the emerging market of electric Vertical Takeoff and Landing (eVTOL) aircraft. We design, develop, and manufacture light eVTOL aircraft and are renowned for the BlackFly, the first light eVTOL to fly manned missions and enter the consumer market.
Efficient, compact, and simple, Pivotal vehicles are designed for a wide range of consumer, public service, and defense applications. Our distinctive tilt-aircraft architecture and scalable platform have been in development, preparing to enter the market for over 10 years. We recently announced our next-generation aircraft, the Helix, planned for general release and scalable production in 2025.
Mobility is one of the most highly-valued areas of technology investment today. This is the right company, in the right space, the right strategy, at the right time. We invite you to join our amazing team and grow with us.
The Social Marketing Specialist works with the marketing team to lead our social media programs. The person in this role delivers all aspects of social media, including social strategy, social posts, community management, reporting, and digital asset management.
This role is tightly coordinated with all aspects of Pivotal marketing, including events, PR, growth marketing, and product marketing, and involves a strong balance of planning and execution, requires both creativity and analytics, and is driven by performance and ROI. In addition to the internal team, this role also works closely with our agency partner and content providers.
Roles and Responsibilities
Social Media
Set social marketing strategy and goals by customer segment — personal aircraft, public safety, and defense — based on input from stakeholders on the sales and leadership teams
Manage daily social marketing activities in partnership with our marketing agency:
1. Draft and maintain the content calendar
2. Write copy and select images and videos for posts
3. Determine optimal posting schedule for each social platform
4. Drive the approval process and post content on schedule
5. Engage with each social community to support our sales and marketing goals
6. Capture and interpret metrics; show continuous improvement
Coordinate brand messaging and stories with marketing team members
Influencer Program
Define strategy and build stakeholder support for the social influencer program
Identify candidate influencers
Reach out to candidate influencers directly and through our marketing partner
Manage influencer selection, contracting, and program execution
Measure performance; based on learning, adjust program strategy
Content creation and image capture
Contribute to Pivotal overall content strategy and execution
Work closely with the event team to capture photos and videos
Produce and edit in-house content; manage and edit third-party content
Support website copywriting and asset selection
Support the Growth Marketing Manager their production of high-end video
Digital asset management
Manage the Canto digital asset management platform
Keep raw and approved assets up to date and accessible
Provide self-serve access to brand assets; provide support to colleagues
Digital marketing tools
Develop and maintain HubSpot literacy to drive social and campaign programs
Use Jira to manage projects, deliverables, and schedules
Use Adobe Creative Suite to prepare content for distribution
New initiatives will create opportunities for learning and growth
Qualifications
At least two years of social marketing experience, preferably in B2C and B2B markets
Bachelor's degree and coursework in relevant disciplines
Solid understanding of owned, earned, and paid marketing channels
Personal engagement with social media at a personal level
Creative talent for storytelling
Strong analytical and modeling skills
Effective verbal and written communication skills
Attributes to Core Values
Demonstrates a proactive safety mindset by embedding safety into daily operations
Identifies and mitigates risks through assessments and training
Encourages open dialogue on safety concerns
Continuously improves protocols to ensure a safe work environment
Puts customers at the center of every action by deeply understanding their challenges
Delivers exceptional value and strives to exceed expectations to support customer success
Actively seeks and values diverse stakeholder perspectives
Builds cross-functional relationships and trust with empathetic, fact-based communication
Commits to shared decisions for the greater good
Drives results with clarity and purpose by focusing on what matters most
Adapts to change, takes initiative, and owns outcomes
Aligns actions with a clear understanding of success at every level
Navigates ambiguity with resilience and bold thinking; challenges the status quo
Combines innovative ideas with best practices to overcome obstacles and drive progress
Fosters a high-performance culture grounded in respect, professionalism, and support
Balances high expectations with a healthy, collaborative environment and being a trusted, dependable teammate
Applicants must be eligible for employment in the United States and willing to work onsite at our HQ office in Palo Alto, CA.
Pivotal offers a comprehensive benefits package, including medical, dental, vision, and 401k plans.
Pivotal is an Equal Opportunity Employer. Pivotal does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
Ces cookies sont nécessaires au fonctionnement du site web et ne peuvent pas être désactivés dans nos systèmes. Vous pouvez configurer votre navigateur pour qu'il bloque ces cookies, mais certaines parties du site risquent alors de ne pas fonctionner.
Sécurité
Expérience utilisateur
Cookies ciblés
Ces cookies sont placés par nos partenaires publicitaires via notre site web. Ils peuvent être utilisés par ces entreprises pour créer un profil de vos intérêts et vous montrer des publicités pertinentes ailleurs.
Google Analytics
Google Ads
Nous utilisons des cookies
🍪
Notre site web utilise des cookies et des technologies similaires pour personnaliser le contenu, optimiser l'expérience de l'utilisateur, individualiser et évaluer la publicité. En cliquant sur OK ou en activant une option dans les paramètres des cookies, vous acceptez cela.
Les meilleurs emplois à distance par courriel
Rejoins 5'000+ personnes qui reçoivent des alertes hebdomadaires avec des emplois à distance!
