Marketing Manager chez Walton Arts Center

Description

Marketing Manager
Location: Fayetteville/Rogers, AR
Reports to: Director of Marketing

Please upload a cover letter and a writing sample 

Position Overview

Walton Arts Center and Walmart AMP are seeking a creative, strategic, and data-driven Marketing Manager to join our Communications team. This role supports ticket sales and brand visibility through the development and execution of multi-channel marketing campaigns. The ideal candidate is passionate about arts and entertainment and experienced in digital and traditional marketing, audience development, and media planning.

Key Responsibilities

• Lead campaign development for concerts, shows, and seasonal events
• Manage media buys, budgets, timelines, and creative production
• Develop marketing plans using digital, print, broadcast, OOH, and social
• Write ad copy and coordinate content creation with social and design teams
• Monitor performance metrics and optimize campaigns accordingly
• Build partnerships and local promotions to drive ticket sales
• Collaborate across departments to support institutional goals
• Represent WAC/AMP at events and activations

Requirements

Qualifications

• 3–5 years marketing experience; BA in Marketing, Communications, or related field preferred
• Proven success in digital campaigns, social media, and traditional advertising
• Strong writing, organizational, and analytical skills
• Familiarity with platforms like Google Ads, Facebook Ads, CRM tools
• Bonus: experience with ticketing systems (Tessitura, Ticketmaster) and Adobe Creative Suite
• Must be able to work some nights, weekends, and holidays as needed

Why Join Us?

• Make an Impact: Help shape the cultural landscape of Northwest Arkansas
• Grow Professionally: Be part of an innovative, mission-driven team committed to excellence
• Flexibility: Hybrid schedule and dynamic work environment
• Be Yourself: We value diverse voices and inclusive collaboration

Apply today and help us bring unforgettable arts and entertainment experiences to our community.
Walton Arts Center / Walmart AMP is an Equal Opportunity Employer.