Marketing and Community Engagement Specialist, Athletics chez Wayne State University

Marketing and Community Engagement Specialist, Athletics

Wayne State University is searching for an experienced Marketing and Community Engagement Specialist, Athletics at its Detroit campus location.

Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.

Essential functions (job duties):

• Plan and implement marketing initiatives for assigned sports, including promotional calendars, social media coordination, ticket sales campaigns, and branding activations.
• Collaborate with creative services and communications teams to ensure consistent messaging and visual identity.
• Analyze data and fan behavior to adjust strategies for engagement and attendance growth.

• Lead strategic community engagement programs, including partnerships with K-12 schools, youth leagues, nonprofits, and cultural organizations.
• Manage grassroots marketing efforts such as street team deployments, giveaways, and appearances.
• Develop and maintain a community events calendar that aligns with Athletics branding priorities and inclusive excellence goals.

• Serve as liaison to student groups, student government, residence life, and other campus entities to build a strong student section and in-game atmosphere.
• Organize student-specific promotions, theme nights, and spirit-building campaigns.
• Assist with on-campus marketing presence including tabling, digital signage, and class drop-ins.

• Support planning and execution of gameday scripts, fan zones, promotions, music, and in-venue video elements.
• Coordinate with event operations and sponsorship teams to ensure seamless and engaging in-venue experiences.

• Collaborate on content ideas that strengthen community and fan engagement across social platforms.
• Assist in maintaining email marketing lists and executing fan engagement newsletters or push notifications.

• Track and report engagement metrics, maintain community contact databases, and support annual marketing planning.
• Assist with department-wide initiatives such as Homecoming, Giving Day, or collaborative campus campaigns.

Qualifications:

School/College/Division:

H90 - Athletics

Primary department:

H9001 - Athletics

Employment type:

• Regular Employee
• Job type: Full Time
• Job category: Staff/Administrative

Funding/salary information:

• Compensation type: Annual Salary
  
  

Working conditions:

• Office environment with frequent work at athletic venues, community spaces, and on-campus locations.• Must be able to lift and carry up to 25 pounds of promotional materials.• Will require evening and weekend availability for athletic events and community engagements.• Valid driver’s license and ability to travel locally as needed.

Job openings:

• Number of openings: 1
• Reposted position: No

Background check requirements:

University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required.