Director of Paid Social chez SweatHouz

Description

Are you a data-driven paid media leader who thrives on rolling up your sleeves and driving results? Sweathouz is looking for a Director of Paid Social to own and execute our in-house paid digital campaigns across Meta, Google, YouTube, TikTok, and beyond.

This is not an agency management role. This is a hands-on executional role where you’ll be setting strategy, buying media, optimizing campaigns, and proving ROI every step of the way.

What You’ll Do

• Lead & Execute: Build, launch, and optimize campaigns—personally managing paid media buys.
   
• Analyze & Optimize: Track CPL, CAC, ROAS, and other key metrics while leading A/B testing and audience segmentation.
   
• Grow & Mentor: Lead a small but growing team of media buyers, instilling best-in-class execution standards.
   
• Collaborate: Partner with creative, brand, lifecycle, and analytics teams to deliver full-funnel performance.

Requirements

 What We’re Looking For

• 5+ years of hands-on digital marketing/media buying experience with proven results.
   
• Expert in Meta Ads Manager, TikTok Ads Manager, Google Ads (YouTube), and tracking tools.
   
• Comfortable being in the weeds—you are the agency.
   
• Strong analytical mindset with the ability to turn data into action.
   
• A leader who can coach talent while still driving execution.