Manager of Marketing and Communications chez Girl Scouts of North East Ohio

Description

We are seeking a dynamic and mission-driven Manager of Marketing and Communications to lead our efforts in promoting the Girl Scouts of North East Ohio. This role is pivotal in ensuring the integration and consistency of council-wide communications, branding, and campaigns that support our strategic business priorities and the Girl Scout Mission.

Key Responsibilities:

• Provide strategic oversight of strategies to promote a positive image of Girl Scouting, enhancing visibility, lead generation, and financial support.
• Implement comprehensive, targeted, year-round strategies for girl and adult membership growth through market data analysis and collaboration with various departments.
• Serve as the lead contact for public comments, media interviews, crisis communications, and sensitive issues in consultation with the CEO.
• Champion the Girl Scout brand through digital tools, media relations, public relations, marketing campaigns, and lead generation strategies.
• Lead and supervise a high-performing team of marketing and communications employees and freelance/contract workers/vendors.
• Develop and manage departmental budgets and resource allocations.
• Work in partnership with other staff to support the mission, long-term and short-term goals, and strategies of the Girl Scout Movement.
• Interface with other Girl Scout councils and GSUSA on national events, campaigns, and initiatives.

Requirements

• Bachelor's degree in marketing or a related field, or a combination of related work experience.
• Proven marketing success and experience in recruitment management or related fields.
• Strong problem-solving, organizational, and communication skills.
• Proficiency in Microsoft Office, Adobe Suite, and other relevant software.
• Knowledge of social media and emerging platforms.
• Commitment to inclusiveness and excellent customer service skills.
• Knowledge of the Girl Scout program is preferred.