
- Senior
What You’ll Do at OnePlan
Lead the evolution of our Go-to-Market strategy, working closely with Sales and Customer Success to build full funnel campaigns, shape our narrative, and create demand across key customer segments.
Strengthen OnePlan’s brand presence and category positioning through strong storytelling, messaging, and content. You’ll translate technical capabilities into clear, compelling value that resonates in a competitive market.
Own demand gen strategy and execution across multiple channels, with a focus on pipeline contribution, ROI, and revenue acceleration. Drive scalable and measurable campaigns that support both net-new and expansion goals.
Lead and grow a global team across product marketing, campaign execution, content, digital, and events. Empower the team to move fast, think creatively, and collaborate cross-functionally.
Set the standard for performance tracking using data to guide decision-making, optimize campaigns, and ensure strong CAC, LTV, attribution, and ROI outcomes.
Partner closely with Product, Sales, and Customer Success to ensure alignment across the entire customer lifecycle. You'll ensure marketing is a driver of growth, not a support function.
Our Ideal Fit
- Proven success scaling B2B SaaS companies
- Deep expertise in GTM strategy, demand generation, performance marketing, and full-funnel ownership
- Strong grasp of ABM and product-led growth strategies
- Skilled at crafting GTM strategies in competitive, integration-heavy markets (e.g. Microsoft, Jira, Asana)
- Demonstrated experience building and leading lean, high-performing marketing teams
- Hands-on operator who balances strategy with execution
- Data-first decision maker familiar with tools like Salesforce, HubSpot, Marketo, and Google Analytics
- Comfortable working in fast-paced, PE-backed environments with a resourceful and collaborative mindset
- A storyteller who knows how to build trust, create momentum, and rally teams around a shared vision
- Lead with clarity, humility, and a strong sense of accountability. Focused on delivering meaningful results through collaboration.
More reasons why you should apply!
- We’re remote-first and have team members across Canada, United States, the UK, and India!
- In 2019, 2020, 2021, and 2022, we were awarded the Global Microsoft Partner of the Year for Project and Portfolio Management award, demonstrating breakthrough customer impact and solution innovation.
- OnePlan has been named a "Strong Performer" in the latest Forrester Strategic Portfolio Management WAVE report.
- We offer comprehensive Health benefits, along with various insurance options.
- Employer RRSP and 401K matching programs.
- We’re committed to building a fun, collaborative, and diverse environment. We regularly host health and seasonal team challenges to keep things light and enjoyable.