- Professional
- Bureau à Edinburgh
Our Marketing Team
Accountancy practices and bookkeepers (known as practices) are a key audience for FreeAgent. The Practice Marketing team plays a central role in designing customer journeys, and delivering campaigns and events that acquire new practices as partners, supports them in onboarding their clients to FreeAgent and encourages them to add more in the future.
Background
Due to the continued ambitions for Practice growth, the countdown to MTD for Income Tax in April 2026 and the successful partner webinar programme, support is needed to help deliver on these key areas as part of our Practices strategy.
During 2025, we have continued to deliver YoY growth across our Tier 2 & 3 partners in revenue and licence adds. MTD for Income Tax, Integrations and webinar activity has played a significant part in this and the Marketing Executive role plays a key part in the delivery of these areas.
During 2025, we have continued to deliver YoY growth across our Tier 2 & 3 partners in revenue and licence adds. MTD for Income Tax, Integrations and webinar activity has played a significant part in this and the Marketing Executive role plays a key part in the delivery of these areas.
We’re now under six months until sole traders and landlords with an income of over £50k will be required to comply with MTD for Income Tax. There continues to be a huge opportunity for us to help practices educate themselves and digitalise their small business clients, ready for MTD in April 2026.
The role
This is a great opportunity for someone to play a key role in supporting our growth strategy for existing practice partners, as well as getting involved in activity across our go to market plans for new product enhancements, integrations and MTD for Income Tax.
There will be a focus on driving multichannel communications and a customer experience that increases and maintains engagement with our practices, developing knowledgeable and motivated partners.
The role ensures our sales, marketing, support and product teams work together effectively to deliver a true customer centric experience for all our existing partners, and will help drive awareness of our proposition with our existing practice partners, increasing their propensity to add clients, amplify revenue and accelerate partner programme tier progression.
In addition to the growth of our partners, this role will also support activity across the entire Practices audience. This will primarily be in the following areas:
- Supporting Senior Marketing Manager on marketing preparations for the launch of MTD for Income Tax across all audiences. This includes the ownership of paid social activity across our key platforms.
- Implementation of our practice integrations marketing activity, working closely with the Practice Growth and Practice Engagement teams to develop impactful go-to-market plans and deliver greater FreeAgent visibility with our partners audience.
- Ownership and management of the Practice webinar programme through ON24. This includes both live webinars and also the management of recently introduced On Demand webinars.
- Supporting and executing go-to-market plans for our roadmap of practice specific product updates.
Day to day your role will involve/you'll be helping customers by
To support the team on MTD for Income Tax marketing activity. To manage our practice integrations relationships and communications, annual practice webinar programme, sales co-branded collateral requests and product updates communications.
To enhance the customer experience for all existing practice partners who signed up with FreeAgent.
To support the team on MTD for Income Tax marketing activity. To manage our practice integrations relationships and communications, annual practice webinar programme, sales co-branded collateral requests and product updates communications.
To enhance the customer experience for all existing practice partners who signed up with FreeAgent.
- Managing relationships and marketing activity with our integration partners; securing internal resource and space within our communication channels alongside working with partners to promote FreeAgent to their customers.
- Owning paid and organic social media activity in relation to MTD for Income Tax. Launching, reporting and optimising of campaigns ensuring we’re making full use of creative, messaging and budget.
- Managing the practice webinar annual calendar; end-to-end management of FreeAgent practice webinars, with a specific focus on MTD for Income Tax.
- Planning of Practice Portal planning & Newsletter email send.
- Motivating growth through enabling and empowering the sales team with messaging and collateral to enhance their relationships.
- Optimising the SDR (sales development reps) handover process to increase propensity to add clients after the Account Manager/Business Development Manager takes ownership of the partner.
- Being the voice of our practice users. Developing and then demonstrating a strong understanding of the market, competitor positioning, accountant and bookkeeper practice challenges and needs, and knowledge of the range of their clients.
- Having an understanding of audience segmentation and using this to develop and deliver tailored communications to our practice partners.
- Analysing qualitative and quantitative data and insights to support strategic development, review KPIs and drive campaigns.
- Reporting on the growth, revenue, engagement and client add KPI targets for existing partners.
- Developing and executing project milestones, campaign briefs and managing others to deliver to agreed deadlines.
- Managing campaign budgets and calculating ROI where relevant.
- Relaying plans to stakeholders, including positioning/messaging, opportunities amongst wider marketing and bringing other team members in when appropriate.
- Partnering with the Sales Managers to identify areas for improvement in our partner engagement and growth activity and leading their implementation.
- Collaborating across the Practice Marketing team to ensure the customer journey feels seamless to each partner and their PMCs.
You 🙌
Ideally you'll have:
- Experience building and developing communication plans to increase customer engagement and strengthen relationships, ideally in a SaaS environment.
- Experience of managing online events and webinars. Knowledge of paid social activity, ideally through LinkedIn and Meta.
- Have good knowledge and experience of B2B marketing strategy and principles
- Understanding of designing and implementing multi-channel customer conversion & retention campaigns.
- Demonstrable ability to create programmes of activity and then deliver on those plans.
- Excellent analytical skills, comfortable with data analysis and understanding of multi-touch attribution models.
- Track record of testing and optimising marketing activity and strategies.
- Able to track and understand campaign analytics to derive insights.
- Able to process new or emerging concepts and information outside your domain, alongside leading a multi-disciplinary group.
- Experience working with CRM systems to manage and report on campaigns, ideally Salesforce.
- Degree qualified, or with a professional qualification in marketing, or demonstrable experience.
- An understanding of brand and how it can be flexed for different audiences.
Person specification/ Effectiveness/ Behaviours
- Excellent planning, organisational and project management skills, with a high level of self-motivation and the ability to organise and provide direction on workload.
- Numerate and analytical; able to work with data sets to analyse activity and deliver actionable insights from analysis.
- Confidence working to targets and delivering work to deadlines, good time management.
- Excellent interpersonal / communications skills including very effective verbal, written and presentation skills.
- Naturally inquisitive, a good listener and a problem solver who wants to understand issues and develop strategies to improve.
- Has sufficient self-awareness to identify personal strengths and areas for development; reviews and reflects on personal behaviour and is able to make adjustments accordingly.
- Collaborative - can work effectively as part of a small team or the wider organisation; willing to share information and knowledge with the rest of the team.
Our work life 👩🏽💻
We believe in a strong work-life balance, we don’t work long hours (35 hour working week), and we have a fabulous Edinburgh HQ expertly designed for collaboration including high-quality A/V equipment to provide a great experience for distributed teams.
At FreeAgent, we support each other and operate a no-blame culture. Our mindset is: work hard, be nice to people, and the rest will sort itself out!
Work pattern for this role
This is a permanent, full-time role (Monday to Friday, 9am to 5pm) .
This role will be based in our Edinburgh office, however there will be an opportunity to adopt hybrid working, under an agreed pattern of 2 days from the office and 3 days at home each week. Working from home is second nature to us as we have been championing remote working for 16 years.
Perks 🎁
Annual starting salary of £25,500 - £30,000 per annum depending on experience, with room to progress to £32,000 within the band.
Our starting salaries typically leave some opportunity for growth within the band as salaries are linked to performance expectations to nurture our culture of fairness, learning and development.
Our starting salaries typically leave some opportunity for growth within the band as salaries are linked to performance expectations to nurture our culture of fairness, learning and development.
We pride ourselves on creating a fantastic place to work, with benefits and perks including (but not limited to!) the following:
- 33 days holiday (and an extra day for each year you're with us)
- Flexible/hybrid working
- Private health care
- Life assurance
- 5% matched pension contributions
- Summer 4 day weeks (giving you 8 additional days off!)
- Buy-as-you-earn share schemes
- Sabbatical leave (unpaid)
- Cycle to work scheme
- Wellness webinars
- Focused learning time and learning budgets
- Volunteering day
Find out more about our benefits package here!
Tempted to apply? Read about the [hiring process - LINK] for this role so you know what to expect.
Tempted to apply? Read about the [hiring process - LINK] for this role so you know what to expect.
