Vice President of Communications and Marketing chez Wake Technical Community College, NC

About the Department

Wake Technical Community College, North Carolina’s largest community college, is seeking a visionary and experienced Vice President of Communications and Marketing to lead and shape the College’s strategic messaging, branding, and public presence. With more than 72,000 adults served annually across seven campuses, a workforce training center, multiple community locations throughout Wake County, and an expansive offering of online learning options, Wake Tech plays a central role in the Research Triangle region’s educational and economic development. This position offers a unique opportunity to become part of an innovative leadership team at a dynamic, student-centered institution.

Reporting directly to the College President, the Vice President of Communications and Marketing will serve as a trusted advisor and steward of the Wake Tech brand. This executive role oversees a talented, award-winning team of communications and marketing professionals, including content creators, designers, photographers, videographers, and strategists. The Vice President is responsible for crafting and executing a comprehensive, forward-thinking communications and marketing strategy that supports the College’s mission, enhances its reputation, and drives engagement among internal and external audiences.

The ideal candidate will be a creative and strategic thinker with a proven ability to lead integrated marketing and communications efforts in a fast-paced environment. They will direct all aspects of public information dissemination, manage the College’s digital and print presence, and lead efforts to tell Wake Tech’s story with accuracy and impact. A critical component of this role includes supporting enrollment and retention goals through data-informed marketing campaigns and timely, student-focused communications. This individual will also serve as the College’s spokesperson during crisis situations, guiding all aspects of crisis communications with confidence and clarity.

In addition to leading strategy and content development, the Vice President will be responsible for managing the communications and marketing division’s budget. As a senior leader at a publicly funded institution, the successful candidate must demonstrate sound financial judgment and a commitment to operational efficiency.

Successful candidates will bring at least ten years of experience in communications and marketing, including five years in a senior leadership or managerial capacity. A bachelor’s degree in communications, marketing, public relations, or a related field is required. Preference will be given to those with senior leadership experience in a higher education setting or a comparable organization. Strong writing, editing, interpersonal, and leadership skills are essential, along with the ability to inspire and collaborate with a diverse and talented team.

If you are a forward-thinking communications leader who thrives on innovation, collaboration, and mission-driven work, this is your opportunity to make a lasting impact at one of the most respected community colleges in the nation. Join Wake Tech in shaping the future of education and workforce development, and making a difference in the lives of the students it serves.

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Position Duties

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.  

*Leads a multidisciplinary team of communications and marketing professionals, including writers, designers, strategists, photographers/videographers, and content development specialists to deliver cohesive and impactful messaging across all platforms

*Develops and executes a comprehensive, long-term, and proactive communications, marketing, and branding strategy consistent with the strategic goals and enrollment management objectives of the College

*Leads efforts to ensure the College’s stories are told using creative, compelling messaging that supports the image and brand to internal and external stakeholders

*Directs and oversees the dissemination of public information, maintaining clarity, accuracy, and consistency across all external-facing communications, including social media and the College website

*Leads the coordination of special events including convocation, groundbreakings, ribbon cuttings, and political visits

*Collaborates and plays a key role in strategic enrollment management, providing guidance on tactics and messaging to reach target audiences in support of the College’s admissions and retention goals

Provides oversight for student-focused communications, ensuring timely and effective delivery of information about academic programs, services and resources, key deadlines, and campus events and activities to foster awareness and participation

Oversees marketing strategy and media buying for all paid advertising tactics

Manages resources to maximize creative production and promote organizational efficiency

Leads crisis communications, recommending disaster recovery communications and serving as the College spokesperson during crisis incident

Cultivates and maintains meaningful relationships with internal and external audiences including the media

Writes, edits and refines institutional documents including policies, publications, budget overviews, and comprehensive descriptions of programs and facilities as needed

Minimum Qualifications

Knowledge, Skills, and Abilities

Ability to provide creative direction while collaborating with and inspiring a creative team 

Skilled in writing and editing with a variety of traditional and digital communications media

Skilled in creation, execution, and analysis of communications strategies

Innovative leader with a track record for translating strategic thinking into action plans 

Ability to creatively and thoughtfully recognize, integrate and utilize new media technologies when appropriate

Excellent written, oral, interpersonal, and presentation skills

Strong organizational and prioritization skills

Ability to make decisions in a changing environment and anticipate future needs while maintaining a consistent voice

Ability to use sound judgment and demonstrated leadership ability

Requirements:

Bachelor’s degree in Communications, Marketing, Public Relations or a related field

Ten years of experience in communications and marketing

Five years of supervisory or managerial experience

Preferences:

Ten years of experience in a senior leadership, executive, or managerial role in a higher education setting OR comparable professional experience with oversight of communications and marketing

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