Business Development Representative chez Dynex Technologies

Description

About Dynex: Founded 70 years ago, DYNEX® TECHNOLOGIES, Inc., is a leading designer and manufacturer of fully automated ELISA microplate workstations, laboratory instruments and associated consumables and accessories, seamlessly integrating advanced detection with fully automated sample handling. Our talented, multidisciplinary staff includes; design and service engineers, applications scientists, marketing specialists and precision-manufacturing experts. All dedicated to perpetual innovation in product design and new application frontiers to deliver cutting-edge microplate processing systems that meet the rigorous demands of the most challenging applications and ultimately improve health outcomes and enhance life.

Job Summary: A Business Development Representative (BDR), is a sales professional focused on generating new business opportunities for a company. They are typically the first point of contact for potential customers, engaging in activities like lead qualification, prospecting, and outreach (often through cold calling and emailing) to schedule initial meetings for the sales team. The BDR acts as the front line of the sales process, working to identify and qualify potential customers and prepare them for a successful sales conversation. This person in this role will report to the Director, Sales North America, LATAM/APAC.

Requirements

Essential Functions:

· Lead Generation: research and qualify leads based on specific criteria to determine if they are a good fit for the company’s products or services.

· Outreach: BDRs use methods like cold calling, email marketing, and social media to connect with potential clients and introduce the company

· Meeting Scheduling: a primary goal of a BDR is to schedule introductory meetings between qualified leads and the sales team.

· Lead Qualification: BDRs assess the needs and challenges of potential customers to determine if they are a good fit for the company’s offerings.

· Relationship Building: While not directly closing deals, BDRs establish initial relationships with potential customers and nurture those relationships until they are ready for a sales conversation.

· CRM Management: BDRs maintain and update information within the company’s Customer Relationship Management (CRM) system, tracking all interactions with leads and prospects.

· Sales Strategy Input: BDRs provide feedback and insights to the sales team based on their interactions with potential customers, helping to refine sales strategies.

· Other duties as assigned.

· Research and add validated contacts into our CRM to support marketing communication efforts with prospects; utilize tools such as ZoomInfo, LinkedIn, etc. to identify key contacts in various market verticals.

· Leverage market-specific playbooks, buyer personas, sales tools, and social platforms like LinkedIn to build relationships with prospects and drive interest in DYNEX’s product offering.

· Align with Marketing on brand story and key messaging by market vertical.

· With support from Marketing, develop email campaigns and scripts to conduct outreach and drive engagement.

· Qualify DS2 Elite targets based on upgrade eligibility criteria; create list of customers in CRM and segment by upgrade scenario.

· Other duties as assigned.

Supervisory Responsibilities: None.

Success Factors: The ideal candidate will be proactive and self-directed with the ability to tap into both their analytical and creative sides to identify potential customers. The key focus of this position is on direct capital instrument sales. Must be able to target new opportunities. The person in this role must be a self-starter and able to work independently or with a team. Has the ability to interact directly with senior leadership and internal and external customers. Must be a team player with a can-do mentality.

Minimum Qualifications/Education:

· Will consider a recent college graduate with a solid work ethic, positive demeanor, and a desire to learn and grow.

· Self-initiative, a desire for a career in sales or sales administration.

· Experience in the life sciences field a plus.

Skills and Competencies:

· Strong computer skills (MS Outlook, PowerPoint, Excel, Word, etc.). Strong ability to utilize a variety of social media platforms.

· Excellent oral and written communication skills. Ability to communicate at all levels of the organization and with customers.

· Customer management skills.

· Conflict Resolution skills.

· Ability to travel (infrequently), to company events and tradeshows that may include evenings/weekends.

Computer Skills: Proficient in CRM-Salesforce.com, Word, Excel, Power Point, Outlook, prospecting tools and social media platforms.

Work Environment: Main office. Some travel may be required.

Physical Requirements: Must be able to meet National Institute for Occupational Safety & Health (NIOSH) Standards.

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