Marketing Manager chez Mortgage Investors Group

Description

To review this position, our company, and/or apply for any Mortgage Investors Group career, please visit: https://migonline.com/careers 

Mortgage Investors Group (MIG) is a trusted leader in the residential mortgage industry, dedicated to excellence, innovation, and service. We foster a collaborative, supportive environment where team members are empowered to grow professionally while making a meaningful impact on the communities we serve across the Southeast.

At MIG, our success is built on the expertise and dedication of our people. We offer a comprehensive range of mortgage products, supported by in-house underwriting, processing, and appraisal services, and driven by technology that makes our work efficient and effective. Our culture values integrity, teamwork, and a shared commitment to helping clients achieve their goals — and we believe that starts with taking care of our employees.

What MIG does for you:

• Excellent compensation
• A corporate brand well known for purchase focus, keeping LO promises, and closing on time
• Local branch model with on-site processing and localized Underwriting and Closing
• Comprehensive benefits package (medical, dental, life, vision, and short- and long-term disability insurance)
• 401K with company match
• Career growth and development opportunities
• A company that believes in community and charitable contribution

POSITION SUMMARY

The Marketing Manager serves as the primary point of contact for Loan Officers regarding marketing strategy, support, and training. This role is responsible for overseeing marketing-related inquiries, managing marketing materials and platforms, leading strategic content initiatives, and facilitating training programs for Loan Officers. The Marketing Manager focuses on campaign development, creative strategy, and field-facing support while providing guidance and oversight to ensure the Marketing Assistant and other team resources execute daily tasks effectively. This role requires someone who is highly organized, proactive, and able to manage multiple priorities while maintaining a high level of service to internal and external people.

ESSENTIAL JOB FUNCTIONS

Loan Officer Marketing Support & Training

• Serve as the go-to contact for Loan Officers regarding marketing strategies and resources.
• Develop and lead Loan Officer training sessions on marketing tools, best practices, and available resources.
• Provide creative and strategic support for custom marketing requests.
• Collaborate with the Implementation Manager to align Loan Officer adoption and campaign usage with broader strategy.

Content Creation & Campaign Development

• Lead planning and execution of quarterly campaigns, journeys, blogs, and email marketing initiatives.
• Direct and approve content drafted by the Marketing Assistant (blogs, emails, collateral, and social posts).
• Collaborate with leadership to develop content strategies that align with company goals and initiatives.
• Ensure all content reflects brand voice, values, and compliance requirements.
• Analyze and report performance of content-driven initiatives, adjusting strategies as needed.

Branch Visit Coordination

• Coordinate and plan branch visits, including scheduling and presentations.
• Provide strategic presentations and supporting materials for branch visits.
• Gather feedback from Loan Officers during visits to inform future marketing strategies.

Marketing Material & Content Management

• Oversee the Marketing Inbox, ensuring requests are resolved efficiently (Assistant manages day-to-day).
• Review and approve marketing support requests handled by the Assistant.
• Guide execution of digital marketing packages and social media plans.
• Review and approve third-party social media content calendars.

Marketing Materials, Merchandise & Inventory Management

• Direct and oversee distribution of marketing materials and merchandise.
• Manage relationships with vendors to ensure cost-effectiveness and quality.
• Provide strategic input into merchandise selection and branding opportunities.
• Oversee event-related requests and ensure consistency in brand presentation.

Corporate & Cultural Event Support

• Strategically support corporate and cultural events, ensuring alignment with brand goals.
• Provide direction for event coverage and cultural storytelling (photos, highlights, content).

Department & Team Leadership

• Provide oversight and guidance to the Marketing Assistant to ensure smooth daily operations (inventory, requests, logistics, reporting).
• Partner with the Director of Marketing and Implementation Manager to streamline processes and improve field-facing support.
• Maintain strong cross-departmental relationships to support collaborative projects.

Administrative & Project Coordination

• Oversee, but delegate where appropriate, administrative tasks (supply orders, check requests, shipments) to the Marketing Assistant.
• Support the Director of Marketing on strategic projects and initiatives.
• Ensure effective tracking of marketing-related training schedules and key department metrics.

Requirements

Location

• This position is on-site at Mortgage Investors Group’s Knoxville, TN headquarters. Candidates must live in Knoxville or the surrounding area.

Knowledge & Skills

• Strong knowledge of marketing platforms and tools (email marketing, CRM, social media scheduling, marketing automation, analytics/reporting tools).
• Excellent writing and editing skills with an eye for brand voice and compliance standards.
• Strong presentation and facilitation skills; comfortable leading training sessions and field visits.
• Ability to analyze campaign performance and translate data into actionable insights.
• Highly organized, able to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal and relationship-building skills to collaborate with Loan Officers, leadership, and cross-departmental teams.
• Problem-solving mindset with ability to balance creative strategy and tactical execution.

Experience

• High School Diploma or Equivalent (Required)
• 5+ years of professional marketing experience, preferably in financial services, mortgage, or real estate industries.
• Experience supporting a sales team or field-facing staff, with demonstrated ability to translate corporate marketing into local execution.
• Proven success in campaign management, content development, and brand strategy.
• Experience working with vendors and managing external creative resources.

This job description is designed to provide guidelines and directions for accomplishing company, departmental, and individual goals and objectives. It covers the essential responsibilities and activities involved in the effective execution of this position. It is not meant to be all-encompassing or all-inclusive. All job duties and responsibilities must be performed within the guidelines of the Employee Handbook as well as established policies and procedures.

Annual Training

New hires must complete the following training courses:

• BSM/AML: The Basics
• Marketing Compliance
• Annual Consumer Complaint Attestation

Existing employees must complete the following training courses:

• BSA and AML: Essentials
• Annual Sexual Harassment Training

Physical Requirements

Must be able to navigate throughout the building. Must be able to hear and communicate well. Must have good eye-hand coordination and finger movement for use in computer software programs.

Additional Information

Notice: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

To review this position, our company, and/or apply for any Mortgage Investors Group career, please visit: https://migonline.com/careers