The Senior Director, Patient Marketing will report to the Vice President of Marketing and will lead the development and execution of Cogent’s patient marketing strategy for bezuclastinib across 3 indications (Non-Advanced Systemic Mastocytosis, Advanced Systemic Mastocytosis & Gastro-intestinal Stromal Tumors (GIST). This role is responsible for shaping and delivering a compelling patient experience, with a strong emphasis on digital innovation, engagement, and activation. The Senior Director will work cross-functionally to ensure the brand is well-positioned to meet the needs of patients and caregivers, while aligning closely with advocacy partners and access teams to support education, empowerment, and sustained treatment adoption. The successful candidate will contribute in-depth patient marketing expertise, work closely with internal stakeholders up to executive levels and external partners (including patient advocacy team, patient services, creative agencies, operational partners, medical affairs, diagnostics & analytics teams), with the capacity to develop a tactical plan with budget, resourcing, and implementation plan to support the needs of the business. This position offers an extraordinary opportunity for individuals interested in joining a company on the verge of its first product launch with immediate opportunities in rare disease and Oncology indications with high unmet needs.
Target Bonus: 25%
Exact compensation will vary based on skills, experience, and location.
Responsibilities
Develop and execute a comprehensive U.S. patient marketing strategy across the three indications for bezuclastinib, including unbranded disease awareness and branded campaigns
Design and implement an integrated digital ecosystem (e.g., websites, search, social, CRM, digital media) that supports education, activation, onboarding, and adherence
Design a hyper-personalized modular content plan that is unique, relevant, unified, and customized for target audiences
Develop patient-specific materials, especially for distribution through field teams (e.g., branded patient brochures, treatment initiation kits, and doctor discussion tools)
Establish foundational metrics/KPIs for patient marketing initiatives pre- and post-launch monitor performance and optimize in real-time
Lead patient segmentation and journey mapping efforts to inform content strategy and audience targeting across channels
Collaborate with the patient advocacy team to ensure materials reflect patient needs, voices, and lived experiences
Lead development of content and execution of patient advisory boards in collaboration with Patient Advocacy
Partner with market access and HUB teams to build messaging and support tools that address affordability, reimbursement, and treatment continuity
Consult and collaborate on development of patient support programs and lead creation of resources that enhance engagement and outcomes
Manage and coordinates the work of agencies of record, multiple external vendors and internal departments including marketing, analytics, operations, legal, regulatory, medical affairs, compliance, and IT
Align with cross-functional stakeholders, including HCP marketing, medical affairs, patient advocacy, patient services, commercial operations, and legal/regulatory, to ensure consistency and compliance
Continuously optimize and identify new ways to improve customer engagement and education of disease and product
Demonstrate leadership with internal teams, specifically with Marketing Leads, Medical Affairs & Market Access to ensure effective, impactful, world-class training on patient directed programs & campaigns to elevate effectiveness of marketing campaigns and share internal best practices
Qualifications
Bachelor’s Degree required, MBA or other advanced degree preferred
Systemic Mastocytosis (or relevant rare disease) preferred (knowledge of current competitive landscape, therapies and practices & patient journey)
Minimum 8 years of progressive experience in the Pharmaceutical/Biotech industry in Patient Marketing, Marketing, Sales, preferably in both small and large companies
Demonstrate confidence and comfort in dealing with executive leadership
5 years of Brand and/or Patient Marketing specifically with recent in-depth experience in commercialization in the US
Comfortable engaging with KOLs & Patient Advocacy groups
Demonstrated analytical skills and the ability to think strategically and solve problems
Outstanding project management skills and experience managing multiple vendors and agency partners and ability to effectively manage multiple competing priorities simultaneously
Proven track record of working effectively with regulatory, legal and medical teams in approval of promotional materials
Significant experience in managing budgets including assessing level of investment, tactical planning, budget allocation, timely initiation of projects and billing to keep on track against planned targets
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