Marketing Specialist chez Riverence Holdings LLC

Description

Reports to: Director of National Sales

Classification: Exempt

Location: Boise or Buhl Idaho area

Summary/Objective 

Marketing Associate helps generate demand for trout and other seafoods products and to establish Riverence as the distributor of choice in the seafood industry. This role will have a hand in many high-profile projects & initiatives and will be involved in several key pieces of the business, partnering daily with Sales, Operations and Sustainability.

Essential Functions

• Plan, coordinate, and attend tradeshows and events on behalf of the company.
• Oversee, optimize, and scale paid advertising campaigns on Google, social media, email, and other platforms, optimizing our budget, bids, and ads on a daily basis.
• Develop and manage an affiliate program to scale placements and partners.
• Working closely with the operations team to develop processes and systems to ensure timely and high-quality fulfillment. 
• Partnering with the sales to drive navigation, search, filter & product recommendation strategies.
• Outlining on-site content needs, using analytics & product knowledge to inform decisions.
• Partnering with the digital marketing team to inform strategies and messages from a product POV- focusing on inventory, selling data and investment.
• Helping the team test new functionality and dev updates to the site, as well as identifying areas for improvement & opening tickets as needed.
• Being an integral part of the Sales photoshoots, managing shot lists and retouching deliverables.
• Delivering Weekly, Monthly & Ad-hoc reporting, focusing on product performance & site behavior.
• Other duties as required. 

Requirements

Competencies

• Ability to communicate both verbally and in written form.
• Record keeping, organizational skills including benchmarking
• Attention to detail.
• Excellent presentation skills 
• Continual Improvement.
• Excellent abilities using technology to promote the business

Supervisory Responsibility

This position has no supervisory responsibilities. 

Work Environment

The worker is frequently subject to inside environmental conditions: Protection from weather conditions but not necessarily from temperature changes. May work outside in the elements on occasion and subject to large crowds and loud noise from events.

Physical Demands

This job frequently involves sedentary and light work: Ability to exert force to lift, carry, push, pull or otherwise move objects.  

The worker will be required to have a range of motion as follows:  

• Constantly requires repetitive movement of the wrists, hands, and/or fingers.  
• Often requires walking or moving about to accomplish tasks.  
• Constantly requires verbally expressing or exchanging ideas or important instructions accurately.  
• Occasionally requires stooping and reaching.    
• Lifting is required on an occasional basis up to 50 lbs.
• Repetitive Motions are required which involve substantial movements of the wrists, hands, and/or fingers.   

Position Type/Expected Hours of Work

Full-time position work 5 days a week, weekdays and some weekends as required

Expected Hours of Work: 8 AM – 5:00 PM 

Travel

Travel to Buhl and trade shows and other locations as needed.

Required Education and Experience

• Bachelors Degree or equivalent in experience
• Knowledge of software applications such as word processing, spreadsheets and database management.
• Proficient at spelling, punctuation, grammar and oral communication.   
• Discretion, good judgment and organizational abilities required.
• Initiative and the ability to work independently.  
• A team player with strong interpersonal skills and flexibility. 
• Ability to communicate both verbally and in written form.  
• Ability to communicate in order to adhere to safety standards.  
• Ability to resolve difficult or stressful customer issues.  
• Detail oriented.
• Excellent problem-solving skills.
• Ability to work under pressure with deadlines.  

Preferred Education and Experience

• Experience in an aquaculture environment 

Additional Eligibility Qualifications

None.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.