We are seeking a dynamic and proactive Marketing Specialist to lead the strategic planning and execution of both internal and external marketing initiatives across our offices. This individual will serve as a vital liaison between our clinic directors, ownership, and our external marketing partners (SALT Marketing, Desert Mountain Broadcasting), ensuring consistent branding, effective communication, and measurable marketing results.
The ideal candidate is resourceful, people-oriented, and results-driven-with a passionforbringing ideas to life and helping our clinics grow and shine within the community.
Responsibilities:
• Marketing Coordination:
Collaborate regularly with SALT Marketing, clinic directors, and the ownership team to ensure alignment on marketing initiatives, branding, and special promotions.
• Event Management:
Organize and execute large-scale events such as the Home Show, Bridal Show, and community outreach efforts. Handle all logistics and marketing material preparation.
• Internal Communication & Promotion:
Communicate active promotions clearly and timely to front desk and clinic teams. Help drive engagement with in-office campaigns, specials, and educational events.
• Brand Visibility & Community Presence:
Maintain a consistent and positive public image. Manage updates to the large outdoor reader board and coordinate efforts that enhance our brand visibility within the community.
• Voting & Awards Promotion:
Track and actively promote opportunities such as the "Billings Gazette Best of Billings" competition, encouraging community participation and recognition.
• Team Engagement:
Plan and facilitate staff activities such as holiday parties, team-building challenges, and internal campaigns. Be the go-to for creative ideas and "fun factor" enhancements
(branded gadgets and patient giveaways).
• Metrics & Reporting:
Track marketing performance and ROI. Present regular updates to the ownership team with clear data, cost estimates, and recommendations for improvement or innovation.
• Ownership Meetings:
Attend and present at ownership meetings on a regular basis, providing updates, answering questions, and ensuring accountability.
Qualifications:
• Proven experience in marketing, event coordination, or office leadership (healthcare or dental field a plus)
• Strong organizational skills and attention to detail
• Excellent communication and interpersonal skills
• Proficiency in marketing tools and platforms (social media, basic design, email campaigns)
• Ability to analyze metrics and make data-informed decisions
• Creative mindset with a knack for problem-solving
• Comfortable presenting in meetings and being held accountable for project outcomes
• Self-starter with the ability to juggle multiple priorities
Why This Role Matters: The right person in this role is more than a marketer-they are a community builder, a brand steward, and an essential part of our leadership fabric. You'll be instrumental in keeping our clinics connected, visible, and forward-moving.
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