Hybrid Digital Marketing Manager chez Astral Brands

Description

Role Overview

We're looking for a Digital Marketing Manager who thrives in a fast-paced environment and loves bringing digital campaigns to life. In this hands-on role, you’ll own the campaign calendar, manage ecommerce promotions, and act as a key liaison between internal teams and external partners (email agency, Amazon agency, TikTok Shop). If you're highly organized, KPI-driven, and excited about working across multiple brands—this role is for you.

What You’ll Do

Campaign & Promotional Management

• Own and manage the digital campaign calendar across multiple brands.
• Collaborate with creative, merchandising, paid media, and dev teams to execute email/SMS, on-site, and ad campaigns.
• Lead campaign planning and briefing process, including ideation of offers and promotions.
• Brief internal and agency partners on upcoming promos and ensure alignment across channels.
• Drive campaign performance by staying aligned with KPIs and ensuring all deliverables (emails, SMS, site assets, ads) launch successfully.

Agency & Channel Coordination

• Serve as the primary point of contact for our Amazon and email agencies—ensuring assets, timelines, and promos are shared and executed correctly.
• Oversee campaign and product listing support for TikTok Shop (offers, copy, visuals, bundles).
• Track progress and flag blockers; keep everyone on task and on time.

Marketing Optimization & Tools

• Monitor KPIs and performance metrics across email, site, and marketplace campaigns.
• Leverage tools like Klaviyo, Shopify Plus, and internal dashboards to track success and identify areas for improvement.
• Support ideation and execution of seasonal offers, bundles, and acquisition/retention strategies.

Requirements

 What We’re Looking For

Must-Have Experience

• 3–4 years in ecommerce or digital marketing (preferably beauty, wellness, or CPG).
• Shopify Plus + Klaviyo experience (email + SMS).
• Amazon Seller Central and/or TikTok Shop experience (hands-on or via agency support).
• Strong organizational and communication skills; comfortable managing multiple deadlines.
• Experience managing cross-functional campaigns or promotional calendars.

Nice-to-Have

• Bachelor’s degree in Business, Marketing, Ecommerce, or a technical field.
• Familiarity with ClickUp or similar project management tools.
• Experience with marketplaces like Target+, Walmart Marketplace.
• Experience reviewing or giving feedback on design assets (Figma, Canva, etc.).
• Past experience working with agencies and freelancers across multiple brands.

Personal Traits

• Proactive, self-starter who thrives in a fast-moving, multi-brand environment.
• Highly organized with exceptional attention to detail.
• Eager to learn and continuously improve processes.
• Strong communicator and collaborator.
• Passionate about health, beauty, and ecommerce.

Why Join Us

• Hybrid role based in Atlanta, GA
• Work across 4 dynamic and growing brands
• Partner with a passionate team and best-in-class agency partners
• Make an immediate impact on digital revenue growth
• Growth and mentorship opportunities in a fast-paced digital org

Not Sure You Check Every Box?

That’s okay. If this role excites you and you bring strong digital experience, we want to hear from you.