Hybrid Marketing Strategy Specialist, Full Time, Morristown chez Atlantic Health System
Atlantic Health System · Morristown, États-Unis d'Amérique · Hybrid
- Professional
- Bureau à Morristown
Physician Marketing, Associate(B2B)
Job Description:
The physician marketing associate will become an expert in understanding the patient and physician journeys throughout the health care continuum and recognize points of inflection and experience.
This person will translate service line and site business objectives into system-wide physician marketing strategies and measurable marketing campaigns. They will work closely with service line leadership and marketing channel subject matter experts to build integrated marketing plans across channels.
The ideal candidate will have built omni-channel marketing plans informed by data and insights. They will be experienced in digital marketing using various online platforms and tools to connect with audiences, such as websites, search engines, social media, email, and mobile apps. They will have excellent communication/influence skills, and a strong ability to collaborate across multiple stakeholder groups in a matrixed environment.
The physician marketing strategy manager will report to the Manager of physician marketing strategy.
Job Functions:
- Provide B2B marketing guidance and planning discussions to service line and site leaders to address both short-term and long-term business needs and objectives to drive growth and awareness
- Collaborate with cross-channel marketing subject matter experts in building integrated marketing plans that address service line/site business needs and objectives
- Support B2B agency partners in effectively planning out campaigns, including tactics, KPI’s, and creative
- Understand the various patient and physician referral journeys throughout the health care continuum and provide guidance to leaders and marketing subject matter experts in executing marketing/communication strategies
- Track, measure and report out on marketing measures to monitor marketing effectiveness and meet growth objectives
Other Duties as assigned
Qualifications
Education and work experience: Bachelor’s degree in marketing, communications or a related major.
3+ years of relevant job experience.
Client agency experience is a plus.
About Company
Company
At Atlantic Health System, our promise to our communities is; Anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include:
- Morristown Medical Center, Morristown, NJ
- Overlook Medical Center, Summit, NJ
- Newton Medical Center, Newton, NJ
- Chilton Medical Center, Pompton Plains, NJ
- Hackettstown Medical Center, Hackettstown, NJ
- Goryeb Children's Hospital, Morristown, NJ
- CentraState Healthcare System, Freehold, NJ
- Atlantic Home Care and Hospice
- Atlantic Mobile Health
- Atlantic Rehabilitation
We also have more than 900 community-based healthcare providers affiliated through Atlantic Medical Group. Atlantic Accountable Care Organization is one of the largest ACOs in the nation, and we are a member of AllSpire Health Partners.
We have received awards and recognition for the services we have provided to our patients, team members and communities. Below are just a few of our accolades:
- 100 Best Companies to Work For ® and FORTUNE® magazine for 15 years
- Best Places to Work in Healthcare - Modern Healthcare
- 150 Top Places to work in Healthcare - Becker's Healthcare
- 100 Accountable Care Organizations to Know - Becker's Hospital Review
- Best Employers for Workers over 50 - AARP
- Gold-Level "Well Workplace": Wellness Council of America (WELCOA)
- One of the 100 Best Workplaces for “Millennials” Great Place to Work® and FORTUNE® magazine
- One of the 20 Best Workplaces in Health Care: Great Place to Work® and FORTUNE® magazine
- Official Health Care Partner of the New York Jets
- NJ Sustainable Business
- Medical, Dental, Vision, Prescription Coverage (22.5 hours per week or above for full-time and part-time team members)
- Life & AD&D Insurance.
- Short-Term and Long-Term Disability (with options to supplement)
- 403(b) Retirement Plan: Employer match, additional non-elective contribution
- PTO & Paid Sick Leave
- Tuition Assistance, Advancement & Academic Advising
- Parental, Adoption, Surrogacy Leave
- Backup and On-Site Childcare
- Well-Being Rewards
- Employee Assistance Program (EAP)
- Fertility Benefits, Healthy Pregnancy Program
- Flexible Spending & Commuter Accounts
- Pet, Home & Auto, Identity Theft and Legal Insurance
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