Hybrid Marketing Specialist chez Keller North America, Inc.

Company Logo:

Overview:

Keller is the world leader in geotechnical construction and deep foundations. With a North American presence of over 100 years, we operate as the market leader with over 50 offices throughout the US and Canada. By connecting global resources and local experience, Keller develops innovative, practical, and cost-effective solutions to geotechnical challenges. Our values of integrity, collaboration, and excellence enable us to lead the industry in providing the optimal solution for our clients.

 

We are seeking a dynamic marketing professional to support and grow the marketing function at our corporate office in Hanover, MD.

 

The candidate will contribute to developing and implementing marketing initiatives that drive brand awareness, business development, and client engagement across the U.S. and Canada. This role is ideal for someone with a strong marketing background and 5 to 10 years of progressive experience in B2B, engineering, construction, or technical industries.

Responsibilities:

The role will engage in and oversee the following areas:

 

1. Advertising (Print & Digital)

• Coordinate industry-specific advertisements across digital and print media
• Work with internal teams to ensure high-quality creative and on-brand messaging
• Develop an advertising strategy and track KPIs and campaign ROI

2. Marketing Strategy, Research, and Analysis

• Assist in the development of annual marketing plans aligned with corporate goals
• Conduct competitor benchmarking and customer insights research

3. Trade Show Strategy

• Set trade show strategy, evaluate ROI, and align event planning with BD objectives

4. Collateral & Digital Media Management

• Maintain and regularly update a centralized library of marketing collateral
• Manage email marketing campaigns and digital content aligned with brand standard

Qualifications:

General Qualifications:

• Bachelor's degree in Marketing, Business, or related discipline
• Demonstrated experience in B2B marketing (preferably construction, engineering, or industrial)
• Familiarity with marketing software (e.g., Adobe Creative Suite, Google Ads, MailChimp, EventBrite)
• Independent contributor; capable of owning mid-scale campaigns and improving processes
• Excellent project management, writing, and visual communication skills
• Ability to manage multiple priorities in a deadline-driven environment
• Collaborative mindset with strong attention to detail

Preferred Experience:

• Experience in the AEC (architecture, engineering, construction) or geotechnical industry
• Understanding of North American and international marketing approaches
• Comfort working within a global matrixed organization

Additional Information:

Salary Range: $71,500 - $80,500 per year

 

Actual salary will be based on a variety of factors including relevant internal and external experience, knowledge, skills, scope of job, geographical location or other factors permitted by law

 

Benefits:

• 401(k) + matching 
• Health, Dental, Vision insurance
• Life insurance
• Paid time off (PTO)
• Holiday Pay

Keller is an Equal Opportunity Employer. We encourage qualified women, minorities, veterans, individuals with disabilities, and others to apply.

 

Equal Employment Opportunity

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