Homeoffice Senior eCommerce Manager chez Humm Kombucha LLC

We’re seeking a Senior eCommerce Manager to own and grow the digital ecosystem across our portfolio, with a primary focus on Humm Kombucha. This is a high-impact role for someone who thrives in a fast-paced, entrepreneurial environment and is excited to lead the execution and optimization of our eCommerce strategies from DTC to Amazon to lifecycle marketing.

WHO YOU ARE:

• A self-motivated and results-oriented eCommerce expert with a roll-up-your-sleeves mindset.
• A strategic thinker who also enjoys digging into the data and details
• Comfortable working cross-functionally and guiding agency partners toward shared goals.
• A clear and confident communicator who can translate business goals into actionable plans.
• Organized, adaptable, and energized by working in a fast-moving environment.
• Passionate about wellness and elevating purpose-driven brands.

WHAT YOU'LL DO:

• Website Management: Oversee and optimize the DTC websites for Humm Kombucha, REBBL, and Chameleon Cold-Brew. Improve UX, streamline navigation, and increase conversion rates across the funnel.
• Amazon Marketplace Oversight: Collaborate with our Amazon agency partner to manage listings, support product launches, and track marketplace performance to hit growth targets.
• Lifecycle Marketing: Lead email and SMS marketing strategy for Humm Kombucha, partnering with agencies to build customer journeys that drive retention and lifetime value.
• Paid Media Coordination: Act as the liaison between brand and performance media teams, using KPIs and analytics to guide strategy and ensure campaigns align with goals.
• Forecasting & Reporting: Partner with Sales and Finance to develop eCommerce forecasts. Deliver ongoing KPI tracking and performance insights to internal stakeholders.
• Merchandising & Site Experience: Own digital merchandising strategies across DTC, ensuring product assortments, promotions, and site visuals are optimized to drive sales.
• Regulatory Compliance: Work closely with internal teams to ensure all site and marketing content is compliant with legal and brand standards.
• Product P&L Support: Support the development of product-level P&Ls to assess pricing, promotional effectiveness, and product viability in the eCommerce space.
• Channel Innovation: Explore emerging eCommerce platforms and make recommendations for channel expansion opportunities aligned with brand growth.

WHAT YOU'LL BRING:

• 6–8+ years of experience in ecommerce, ideally within consumer packaged goods, food, or beverage.
• Proven experience managing both DTC and Amazon platforms.
• Deep understanding of ecommerce KPIs, platforms, and tools (e.g., Shopify, Klaviyo, GA4, Amazon Seller Central).
• Strong analytical skills with the ability to turn data into insights and actions.
• Experience managing agency relationships and cross-functional internal teams.
• Familiarity with performance marketing strategy and channel management.
• Ability to manage multiple projects, deadlines, and budgets simultaneously.
• Bachelor's degree in Marketing, Business, or related field.

SYSTM Foods is a private equity-backed house of better-for-you beverage brands, including Humm Kombucha, REBBL, and Chameleon Organic Coffee. We’re passionate about building purpose-driven brands that stand out in the market—and we’re just getting started.