About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About You
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
About The Role
Please note: this is an individual contributor (IC) position, not a people leadership role.
About The Role
We are looking for a Partner Marketing Manager to join our EMEA Partner Marketing team to help us build and scale the growth engine that enables our partners to bring more Shopify to the world. You’ll bring this goal to life by planning, executing, and optimising scalable partner co-marketing initiatives including integrated marketing campaigns, digital activations, virtual, field events and content with our European partners.
This role requires that you’re an experienced partner/channel marketer, able to identify and focus on priority initiatives. The ideal candidate is data driven and has a track record of working with partners to build strategic marketing campaigns that drive measurable pipeline. You are someone who enjoys and thrives working cross functionally and managing multiple stakeholder goals towards a common objective. If you are a seasoned partner marketer that understands how we can deepen our relationships with agency partners to ignite performance, this role might be for you!
What you will be doing:
- Enrich and expand relationships with our strategic partners by serving as a marketing consultant, acting as main point of contact for all marketing-related activities, sharing best practices, and guiding the partners towards Shopify verified effective campaign tactics.
- Support partner plans and management of co-marketing efforts, including integrated campaigns, events (virtual and IRL), content marketing and other initiatives to accelerate partner referrals.
- Define joint marketing objectives and KPIs with partners and maintain communication on tracking to goals.
- Conduct frequent analysis on campaign performance and present optimisation recommendations and feedback to partners and internal teams.
- Track how partner leads progress through the sales funnel, and work with partners and internal teams to improve lead conversion.
- Manage a budget and tracking systems to assess the effectiveness of partner marketing programs and campaigns.
- Build and maintain strong relationships with commercial leaders (marketing, sales, partners, ecosystem, and global) within Shopify’s Global and Regional teams as well as the broader Commercial and Partnerships teams.
- Assess and prioritise projects that drive impact towards targets and align to the Commercial Marketing org's strategy.
- Answer partner marketing requests, prioritising workflow and identifying new opportunities.
- Have a deep knowledge of full funnel marketing, from how we expand our brand awareness and shift perception, to how we demonstrate our value proposition through demand generation, cross-sell, upsell, referral and retention campaigns.
- Develop infrastructure, operational efficiencies and continuous improvement for various projects.
- Foster a culture of critical thinking and healthy debate to ensure we’re focusing on the right things at the right time.
- Share campaign insights and performance results on a regular basis across the Plus business.
- Produce and deliver presentations to internal and partner audiences.
- Educate partner managers and the partner community on global and regional marketing initiatives, including product marketing, customer marketing, digital activations, campaigns, content and PR initiatives.
Requirements:
- Fluency in English required, fluency in French is high desirable
- Experience in B2B marketing, with at least 2 dedicated to partner/channel marketing (e-commerce ecosystem experience preferred)
- Experience producing successful demand generation and integrated marketing campaigns to reach commercial targets
- Experience managing multiple stakeholders with different opinions to a common outcome
- Strong influencing and negotiation skills
- Experience running and coordinating IRL events
- Excellent communication and organisational skills with the ability to stay focused on the big picture and pay attention to details
- Proven ability to lead and execute on projects that involve alignment and collaboration across disciplines and crafts
- Experience informing and influencing commercial business and product marketing strategy
- A resourceful attitude and be motivated to proactively seek out information to influence action
- Ability to thrive in uncertainty, resolve ambiguity, and think quickly on your feet
- Experience working with a global company and expertise executing across time zones and cultures
- Produce and deliver presentations to internal and partner audiences.
- Educate partner managers and the partner community on global and regional marketing initiatives, including product marketing, customer marketing, digital activations, campaigns, content and PR initiatives.
Nice to haves:
- Experience working with ecommerce agencies
- Knowledge of the European market
