Hybrid Senior Marketing Analyst - 100% remote, Part Time Contract Senior Marketing Analyst - 100% remote, Part Time Contract

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100% remote contract role on a 1099. we provide the laptop

4 days a week, total of 26 hours. Hours are flexible earlier start time but basically (Monday -Thursday 10 AM-5 PM EST.

Expected length of this Full Year 2025

What we are looking for:

Create and manage ongoing and ad-hoc reporting and analysis, translating data findings into strategic recommendations for improving user experiences and personalization campaigns

Elevate audience insights to inform a/b testing initiatives and refine segmentation strategies, aiming to improve desire business outcomes across the entire customer journey

A highly organized approach to managing data, insights, and reports and make it easy to replicate analyses, track changes over time, and provide accessible insights for cross-functional partners

Working knowledge of common marketing analytics tools, with an emphasis on web/mobile analytics (Google Analytics, Heap) and data visualization (excel, Microsoft PowerBI is a plus)

You will be part of a growing digital team responsible for creating and implementing data-driven,

tailored experiences for valuable audience segments. Expect to lead and participate in creating the best

possible user experience on the website - from defining and implementing measurement strategies that

align with marketing and business objectives to delivering performance reports with actionable insights.

Reporting to the Associate Director, you will:

Integrate data and insights from multiple sources to drive holistic business recommendations

and aid strategy development, ensuring a comprehensive understanding of user behaviors

Create and manage ongoing and ad-hoc reporting and analysis, translating data findings into

strategic recommendations for improving user experiences and personalization campaigns

Elevate audience insights to inform a/b testing initiatives and refine segmentation strategies,

aiming to improve desire business outcomes across the entire customer journey

Ensure data accuracy and consistency by rigorously validating findings, structuring reports, and

presenting insights in clear, actionable formats that drive decision-making

Create and manage dashboards that highlight vital metrics, delivering comprehensive wrap

decks to articulate insights and opportunities

Play a critical role in evolving our reporting processes, setting new standards for tracking

performance over time to understand overall effectiveness

Provide thought partnership on Business Intelligence (BI) and Analytics matters, acting as a

strategic partner in guiding the organization towards data-driven decision-making

Qualifications

5-6 years of proven experience in marketing analytics, with a focus on behavioral data analysis

Experience with Paid, Owned and Earned marketing channels

Working knowledge of common marketing analytics tools, with an emphasis on web/mobile

analytics (Google Analytics, Heap) and data visualization (excel, Microsoft PowerBI is a plus).

An understanding of relational databases and supporting concepts; including granularity, keys,

joins, and transformations.

Familiarity with Google Tag Manager and basic web technology concepts

Senior Marketing Analyst - 100% remote, Part Time Contract