About the job
Responsibilities
- Implement, measure and optimize paid search campaigns on Google Ads, Bing Ads, Amazon Search Ads, 3rd party ad platforms and other search engines.
- Implement, measure and optimize paid social campaigns on Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Reddit Ads and other social channels.
- Conduct recurring weekly & monthly optimization tasks (i.e. Keyword Expansion, Ad Testing, Negative Management, Budget Management, etc.)
- Provide consistent and effective support to the Performance Manager in managing campaigns and new opportunities.
- Measure and evaluate the success of advertising campaigns to inform investment decisions
- Deliver analysis and insights that help teams optimize ad campaigns
- Provide ongoing and ad hoc analytical support to the Performance Manager
- Maintain and create clients' KPI Dashboards
- Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted and are on track to meet clients' goals & KPIs
- Bachelor’s degree in Marketing is preferred but not necessary
- Certifications: Google Skillshop (Search, Display, Video), Facebook Blueprint (optional). Certifications are not required for application but must have while employed with KPI Media.
- 1-3 years of relevant work experience in search marketing, digital marketing, and/or another highly quantitative, analytical, and results-driven environment.
- Experience with any advertising platform is advantageous (the more, the merrier)
- Experienced individuals in Google Analytics and other dashboarding or BI tools are advantageous.
- Experience working at agencies or startups is advantageous
- Proficiency in Excel is a must.
- Loves startup cultures: a work hard, play hard mentality is a must (the harder, the better)
- Loves working independently and as a team
